The Los Angeles King and D.I.S.C. Sports and Spine Center set sail in a cross promotion for the upcoming spring and summer with a custom-designed Open 6.50 sailboat that was officially christened “Slap Shot.”
On hand for the celebration were Luc Robitaille, president of business operations for the Kings; Bailey, the Kings Mascot; and Dr. Robert S. Bray, Jr., the CEO and founding director of D.I.S.C., the official medical center partner of the Kings.
“This has been a very exciting year for the Kings,” Robitaille said. “We have made a concerted effort to expand awareness of the brand through a variety of non-traditional avenues. Now, thanks to our great relationship with D.I.S.C. and Dr. Bray, we will be seen by land, air, and sea, a true marketing hat trick.”
The 6.50 sailboat is part of a boat series from Open Sailing USA and is valued in excess of $100,000. The “Slap Shot” was custom-designed with the color schemes of the Kings, which includes purple, silver, white, and black with a purple sail displaying logos of both the Kings and D.I.S.C.
“As the Kings set sail for the playoffs and our strong relationship with the team, D.I.S.C. is proud to keep the momentum going through spring and summer,” said Dr. Bray. “From the frozen ice to the Pacific Ocean, this is a novel approach to expand the visibility of both organizations throughout Southern California.”
“Slap Shot” will be officially unveiled to the fans outside of STAPLES Center on Thursday, April 8 beginning at 5:30 p.m. with a whole host of activities prior to the Kings-Phoenix Coyotes game, which begins at 7:30 p.m.
Among the activities will be the Kings Ice Rider, members of the Kings Ice Crew, music, a scholarship presentation to the winner of the Boys & Girls Club recipient Miracle Evans, the 2010 Youth of the Year by Dr. Bray and Luc Robitaille along with other event surprises. The festivities will take place at the 11th and Georgia Street entrance.
The Los Angeles King and D.I.S.C. Sports and Spine Center set sail in a cross promotion for the upcoming spring and summer with a custom-designed Open 6.50 sailboat that was officially christened “Slap Shot.”
On hand for the celebration were Luc Robitaille, president of business operations for the Kings; Bailey, the Kings Mascot; and Dr. Robert S. Bray, Jr., the CEO and founding director of D.I.S.C., the official medical center partner of the Kings.
“This has been a very exciting year for the Kings,” Robitaille said. “We have made a concerted effort to expand awareness of the brand through a variety of non-traditional avenues. Now, thanks to our great relationship with D.I.S.C. and Dr. Bray, we will be seen by land, air, and sea, a true marketing hat trick.”
The 6.50 sailboat is part of a boat series from Open Sailing USA and is valued in excess of $100,000. The “Slap Shot” was custom-designed with the color schemes of the Kings, which includes purple, silver, white, and black with a purple sail displaying logos of both the Kings and D.I.S.C.
“As the Kings set sail for the playoffs and our strong relationship with the team, D.I.S.C. is proud to keep the momentum going through spring and summer,” said Dr. Bray. “From the frozen ice to the Pacific Ocean, this is a novel approach to expand the visibility of both organizations throughout Southern California.”
“Slap Shot” will be officially unveiled to the fans outside of STAPLES Center on Thursday, April 8 beginning at 5:30 p.m. with a whole host of activities prior to the Kings-Phoenix Coyotes game, which begins at 7:30 p.m.
Among the activities will be the Kings Ice Rider, members of the Kings Ice Crew, music, a scholarship presentation to the winner of the Boys & Girls Club recipient Miracle Evans, the 2010 Youth of the Year by Dr. Bray and Luc Robitaille along with other event surprises. The festivities will take place at the 11th and Georgia Street entrance.
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