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News, Dining, Santa Monica, Wilshire Boulevard
Fraiche Santa Monica Closes On Wilshire Boulevard
Posted Dec. 28, 2012, 8:59 am
Brenton Garen / Editor-in-Chief
Fraiche restaurant, located at 312 Wilshire Boulevard in Santa Monica, closed its doors Sunday ending the brand’s Los Angeles presence, management confirmed to The Mirror in an email.
"I can confirm Fraiche SM is closed," the email read. "Check back with me a in a January and I should have some info on new ownership."
According to online booking reservation site Opentable.com, reservations are being accepted for Jan. 2 onwards, but no word on whether it will reopen under the same name or if a completely different concept will be unveiled.
Fraiche first launched in Culver City in 2006 and with rave reviews, Fraiche partners Thierry Perez and Jason Travi opened the Santa Monica location in 2008.
Perez left the Fraiche restaurant group in early 2009 to start his own Culver City restaurant; Travi departed the brand towards the end of 2009 to also start his own restaurant, according to blog EaterLA.
With both restaurants in new hands, it was a short lived venture. The Culver City location at 9411 Culver City Boulevard closed earlier this year on June 23 and the Santa Monica location went on sale in early 2011.
After spending almost two years on the market, EaterLA says new owners were supposed to take over the Santa Monica location January 1, but they decided to step in sooner and close the doors on the French/Italian hybrid.
Check back at smmirror.com for updates.
Comments
Dec. 28, 2012, 10:50:29 am
Max said...
The rent are too expensive for these places to stay open I know a few restaurant owners that just cant make it because of the rent. Open a fast food joint is a better idea than spending hundred of thousands in these fancy restaurants. Plus That location is cursed. So many places before that never made it
Dec. 28, 2012, 1:31:52 pm
stewart said...
this space was used in the movie A Few Good Men where Tom Cruise and Kevin Bacon have a meeting and Cruise calls Bacon a bad baseball player. Just prior to when diretor Rob Reiner called action, Cruise broke in to a jump rope routine that rivaled any pro boxer, and then hit his mark!