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News, Santa Monica, Running

Skechers Performance Division Signs On As Santa Monica 5000 Sponsor

The Santa Monica 5000 5k/10k benefits the Santa Monica - Malibu Education Foundation.
Courtesy Photo
The Santa Monica 5000 5k/10k benefits the Santa Monica - Malibu Education Foundation.

Posted Sep. 5, 2013, 8:20 am

Mirror Staff

The Skechers Performance Division has announced it will be the presenting sponsor for the 8th annual Santa Monica 5000 running event on October 6, 2013 in Santa Monica.

Skechers Performance Division will have a high-visibility presence at race events including a booth at the ‘Party on the Pier’ -- a free race day celebration on the Santa Monica Pier featuring live music, fitness demos, and product sampling.

Skechers will also sponsor a special VIP area for runners who race in or purchase Skechers Performance footwear at the event. These attendees will receive a special Skechers Performance gift bag and be entered to win other prizes.

“The Santa Monica 5000 is the biggest community-inspired running event in the city so it’s a perfect grassroots opportunity for Skechers Performance,” said Michael Greenberg, president of SKECHERS. “We love that this event benefits young athletes in Santa Monica, and it’s also an opportunity to engage one-on-one with runners about the award-winning and innovative performance footwear offered with our Skechers GO platform.”

The Santa Monica 5000 includes 5K/10K run/walks, a 3k Family Dash all ages including parents pushing newborns and walking with their toddlers.

Elite athletes from around the country race the 5K course as it was recently added to the USATF's National Race roster.

The event benefits the Santa Monica - Malibu Education Foundation, and each school’s student-athlete sports teams.

For more information, visit

Post a comment


Sep. 5, 2013, 10:46:15 am

Boycott Sketchers said...

Sketchers has been dead to me ever since they blatantly stole Tom's shoe model. Sketcher's thinly veiled attempt at a philanthropic pursuit is so grossly over shadowed by making the shoes (and marketing program) nearly identical to Tom's. Sketcher's is motivated by only one thing: Profits. That's fine with me so long as you don't try to steal business away from a company like Tom's that set a wonderful precedent. There are plenty of other designs and philanthropic models that Sketcher's could have gone with but instead they took the low road. Shame on Sketcher's!

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