May 11, 2025 Breaking News, Latest News, and Videos

October Is Breast Cancer Awareness Month:

October is here, and the pink ribbon march is already in full swing.

During National Breast Cancer Awareness Month, the Dr. Susan Love Research Foundation’s goal is to move people beyond awareness and into action.

Based in Santa Monica, the foundation is a 501c(3) non-profit organization with a mission to eradicate breast cancer and improve the quality of women’s health through innovative research, education, and advocacy.

The Army of Women, a program of the Dr. Susan Love Research Foundation, seeks to recruit one million women to participate in studies aimed at finding the cause of breast cancer and how to prevent it.

The foundation and its associated programs are dedicated to getting where breast cancer begins—in the breast ducts—and is engaged in an extraordinary opportunity to focus on the anatomy of the breast and breast cancer prevention.

“The key to ending breast cancer is learning how to stop it before it starts,” said Dr. Susan Love, president of the Dr. Susan Love Research Foundation.

A resident of Pacific Palisades, Love is a renowned breast cancer surgeon and an expert in breast cancer and women’s health for the past 25 years.

She is best known for her best-selling “Dr. Susan Love’s Breast Book.” Now in its fifth edition, the book is still noted as “the bible for women with breast cancer.”

Dr. Love believes it is important for the research community and breast cancer advocates to shift their focus to the cause of breast cancer, because over 80 percent of women diagnosed with breast cancer have none of the known risk factors. This means researchers still don’t have any idea how to prevent the disease. With this important task at hand, the Foundation is looking for an army—an Army of Women, that is.

Volunteers are signing up every day on www.armyofwomen.org with the goal of moving breast cancer beyond a cure and eradicating it once and for all.

Since its inception two years ago, more than 358,000 women (and a few good men) from across the globe have signed up for the Love/Avon Army of Women, a program of the Dr. Susan Love Research Foundation, funded by a grant from the Avon Foundation for Women.

To support the innovative research at the Dr. Susan Love Research Foundation, make a donation at www.dslrf.org.

Join the Army of Women at “Coffee and Conversation” hosted at Panera Bread on Saturday, Oct. 22 at 501 Wilshire Boulevard in Santa Monica. More event locations are at www.armyofwomen.org/newsandevents.

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