Jamba Juice debuted its expanded fresh-squeezed juice platform at its newly redesigned concept store in Santa Monica last Thursday.
Located on 4th Street and Santa Monica Boulevard, the store held a ribbon cutting ceremony to celebrate the opening.
Jamba’s fresh-squeezed juice offerings now include handcrafted juice blends featuring six new fresh, whole ingredients, such as kale, beets, pineapple, lemon, ginger, and apples.
The Santa Monica store is the first of many California stores that will be remodeled this year to support the new juice platform.
Jamba will be introducing the new fresh-squeezed juice line to 100 stores this year, with more planned for 2014.