December 5, 2022 Breaking News, Latest News, and Videos

Life Demands Flexibility Right Now

Life during the Covid-19 pandemic is best described as flexible. For the better part of a year, there have been starts and stops to every aspect of society, from work, school, play, and more. The disruption to what we believed to be our normal life has been far-reaching. 

Some businesses and individuals have found ways to be flexible and adaptive, while others have had more difficulties adjusting to the new normal. 


In fact, many industries have been hard hit by the volatility of ever-changing public health orders. While some businesses have had to shutter their doors forever, there is a glimmer of hope for others. 

Industries such as restaurants, retail, hotels, tourism, and hair, and nail salons are some of the hardest hit by the up-and-down cycle of opening and closing, and many have been closed for good as a result. 

As local and state rates of infection influence public health orders, some businesses choose to ride out the wave of uncertainty.

Businesses That Adapt During The Pandemic Can Thrive

What’s certain is that those businesses that have been able to weather the storm and even thrive during the economic downturn are that they succeed by focusing on providing outstanding customer service to build and nurture brand loyalty.  

The Londoner in Hermosa Beach is an excellent example of setting itself apart from other hair salons. During closures due to Covid-19, The Londoner’s owner Anthony Morrison would work every day, reaching out to staff and customers to stay relevant in their minds and expand their services to accommodate outdoor care. 

By being flexible and from the owner’s personal outreach, specifically his efforts to reach out to their existing client base, the Londoner has found ways to survive and even thrive during the current economic uncertainty. 

The Londoner spent a good portion of their downtime connecting with current clients, adapting their business to an outdoor model to comply with state regulations, and make the full transition to being recognized as a “green business.”

Other business owners haven’t been so resourceful or fortunate. Especially in the restaurant industry, where the constant push and pull of opening and closing due to changing public health orders has put an enormous strain on an already stressed sector. 

The Federal Response

For their part, Congress has tried to pass additional economic relief programs to bolster the economy but has recently hit a snag that may affect people from receiving benefits in the short-term.  While the relief bill’s immediate future seems inevitable, there are some preexisting benefits from early stimulus packages that may be of help. 

Some of the unprecedented financial packages available from the original stimulus aid known as the “CARES” act passed in March 2020 have encouraged the Federal Reserve to keep historic low-interest rates. That’s great news for many individuals and businesses to find alternative funding sources to buoy themselves during these difficult times.

However, for subprime borrowers, funding can be more challenging to come by without additional Federal relief funds. For subprime borrowers, securing bad credit loans can be the difference between their businesses staying afloat or having to close their doors for good. 

Whether through a business line-of-credit or personal loan to help meet the financial obligations during these economically challenging times, there is good news on the horizon. Finding a short-term solution for additional revenue streams is crucial right now as we’ve all experienced the volatility of dealing with the pandemic. 

Help Is On The Way

With Pfizer and Moderna both authorized for emergency use of their COVID-19 vaccine, before long, the majority of people will have the opportunity to get a vaccine and a welcome return to normal. 

As society opens back up, businesses will have a unique opportunity to grow and prosper, but the challenge is getting to that point in time. That’s where creative financing is an excellent opportunity for a flexible business owner. 

Unfortunately, too many businesses could not adapt to the new conditions and have closed their doors for good. For those that created a flexible business model, there have been opportunities to maintain their current client pool, and in some instances, even thrive during their transition. 

The challenge moving forward is for businesses to recognize how to adapt and survive. While it’s unknown the exact impact that the Covid-19 pandemic had on the economy and society-at-large, individuals and businesses that adopt a flexible mindset are best positioned to make it through these challenges successfully. 

in News
Related Posts

New Report Predicts Rents Will Increase In Some L.A Neighborhoods: Santa Monica Real Estate Report – December 5th, 2022

December 5, 2022

December 5, 2022

Property, Developments, And Listings On The Westside.*  1920’s Vintage Mediterranean Listed For $8.3m*  New Report Predicts Rents Will Increase In...

Construction for 100-Unit NMS Lincoln Nearly Complete

December 3, 2022

December 3, 2022

Five-story project at 1550 Lincoln Boulevard almost done By Dolores Quintana NMS Lincoln is nearly finished after two years of...

 LA Home Prices Decline for Third Month in a Row

December 2, 2022

December 2, 2022

 Forbes analist shows pullback from buyers in Los Angeles home market By Dolores Quintana After a seller’s market reigned, the...

SMa.r.t. Column: An Urgent Appeal to Our New City Council & Management

December 2, 2022

December 2, 2022

The future lies within our cities, but our cities are crumbling! Cities are home to over 1/2 the world’s population...

“Art at the Airport” and 18th Street Arts Center Host Annual Winter Party

December 2, 2022

December 2, 2022

Free event set for December 10 By Keemia Zhang The local organization “Art at the Airport” has collaborated with the...

Lyft Removes Scooters and Bikes From Santa Monica

December 2, 2022

December 2, 2022

Santa Monica down to three shared-mobility companies By Dolores Quintana Lyft has removed its micro-mobility services from the cities of...

Separation of the Santa Monica-Malibu School District Moves Forward

December 2, 2022

December 2, 2022

Public engagement to begin in early 2023  By Dolores Quintana The separation of the Santa Monica-Malibu Unified School District (SMMUSD)...

Consumer Protection Lawsuit Against Rihanna’s Lingerie Line Resolved With $1.2 Million Stipulated Judgment

December 2, 2022

December 2, 2022

Lawsuit brought forth by Santa Monica City Attorney’s Office and other offices against Savage X Fenty A consumer protection lawsuit...

NPS Confirms Mountain Lion That Killed Chihuahua in Hollywood Hills Was P-22

December 1, 2022

December 1, 2022

Mountain lion will not be euthanized, NPS says By Sam Catanzaro During the evening of November 9, a large animal...

Westside Ballet Sells Out the Broad Stage for 9th Year in Residence

December 1, 2022

December 1, 2022

The performance company’s 49th Season of the Holiday Classic features dancers beyond the Westside The longest-running Nutcracker production in SoCal...

Local Restaurant’s Burger Named Best in the Southland

November 30, 2022

November 30, 2022

Hank’s Palisades’ burger named best in the Southland by the LA Times Hank’s restaurant in the Pacific Palisades and Executive...

46 Samohi Orchestra Students Chosen for CODA Honors Orchestra

November 30, 2022

November 30, 2022

Students to play in two San Diego concerts this weekend Santa Monica High School (Samohi) announced that 46 orchestra student...

Loews Santa Monica Beach Hotel Celebrates the Holidays

November 29, 2022

November 29, 2022

Head to the beach this December to experience the hotel’s seasonal family-friendly activities This year, Loews Santa Monica Beach Hotel...

Free Holiday Events In Downtown Santa Monica This December

November 29, 2022

November 29, 2022

The Santa Monica Place hosts weekly events throughout the month of December, learn what is happening in this video sponsored...

Santa Monica Issues Moratorium on Parkway Ordinance After Public Dispute

November 29, 2022

November 29, 2022

Move comes after backlash from residents By Keemia Zhang Santa Monica has placed an indefinite moratorium on a previous directive...