May 20, 2022 Breaking News, Latest News, and Videos

The Londoner By Anthony Morrison Thriving During A Pandemic

While many businesses have closed due to pressures from the COVID-19 pandemic, The Londoner by Anthony Morrison, South Bay’s only LGBTQ owned premier open-[h]air salon in Hermosa Beach has gone from surviving to thriving. 

Owner and Creative Director Anthony Morrison opened the luxury hair salon on Sept.1st 2018.  

Anthony Morrison & Bradley Davis

The name “The Londoner”, inspired by Morrison’s home town and heritage, has added  “a breath of fresh [h]air” and an element of elegance and sophistication to Aviation Blvd while serving the Hermosa Beach community. 

Having wanted to work in the hair industry since the age of 8 and with years of experience, owning and working in salons throughout Manhattan Beach and Beverly Hills, Morrison desired a space that spoke to him. When he found the quaint space with a beautiful patio that reminded him of home he knew that this was where he needed to be. 

With 11 other hair salons nearby, Morrison knew he had to find a way to set his salon apart. Being from London, Morrison knew he wanted to infuse his English heritage into the business with “elegance included”.

When asked what separates The Londoner apart from other salons Morrison said, 

“We are dedicated to creating the ultimate experience for our guests. We do everything we can to make them feel like they are walking into a Four Seasons Hotel. My staff are all trained the same so they know what they need to do and we work as a team. We even send some guests flowers and hand deliver them to their homes and send both holiday and birthday cards. We want our guests to always feel appreciated.” This includes serving guests high tea.

Being one of very few black LGBTQ+ business owners in the South Bay, Morrison feels the requirement to succeed. 

“The pressure has been immense” he admitted.  “To run a business, support my staff and represent myself in the best way. It takes a lot. I don’t shy away from being gay. Everyone knows. I’m even engaged to a wonderful guy. I want kids growing up in this area to have a role model.” 

When the pandemic started The Londoner, like many businesses, was forced to shut its doors between March and June. Despite this setback Morrison was determined to keep his business afloat. Going into the office every day to reach out to staff and guests to keep them engaged and to assure them that they are in this together. 

Morrison found a creative way to pivot and adapt to the new COVID restrictions by moving his indoor salon outside to the patio space where it has thrived. While many businesses have been forced to cut staff, The Londoner has more than doubled their team since the pandemic began. 

“In terms of how we have adapted, it could have been a lot worse,” Morrison said referring to the pandemic. “We are extremely grateful for our outdoor space. Bradley and I have been hiring since COVID and we are still hiring.” 

Morrison’s business partner and Managing Director Bradley Davis worked in multiple different industries prior to teaming up with Anthony. It was important to him and the team to make The Londoner a “green business”. 

Davis worked with Morrison and Salon Manager Cassie Burdge to make sure all the products used and sold at the salon do not contain chemicals or any other ingredients that would be harmful to the environment. “Actions speak louder than words,” says Davis. “We put our money where our mouth is for our guests and for the environment.”

As of Dec. 16th, after working with Hermosa Beach city officials, The Londoner by Anthony Morrison is now officially certified as a Green Business and has become the newest member of The California Green Business Network. 

Morrison and Davis are not only environmentally conscious they have also made it a point to look out for other businesses in their community as well. 

When neighboring gay owned restaurant, Ocean Diner, was forced to close due to COVID Morrison and Davis set up a GoFundMe page which has since raised over $7,000 to help the restaurant support their staff. 

As a member of the LGBTQ+ community Morrison hopes to get The Londoner more involved with LGBTQ+ organizations and charities throughout 2021 and beyond. 

Both Morrison and Davis are members of the city of Hermosa Beach Economic Development Stakeholders Advisory Working Group where they work side-by-side with other local business owners and city officials to continue improving the relationships and communications between small businesses, the city and its residents. 

Related Posts

Motional And UberEats Launch Autonomous Deliveries In Santa Monica

May 18, 2022

May 18, 2022

There Are Plans For Expansion Into The Rest Of Los Angeles Motional, a global driverless technology leader, and Uber Technologies...

Winston Pies Opening Third Location In Santa Monica

May 18, 2022

May 18, 2022

The restaurant used to be known as ButterCrust Pies Winston Pies is staying in Santa Monica when opening their third...

Only 10 Vaquita Porpoises Survive, But The Species May Not Be Doomed

May 17, 2022

May 17, 2022

Hope remains for the porpoise species not only survive but thrive with human help. By Stuart Wolpert The vaquita porpoise,...

The American Cinematheque Brings “Bleak Week” To Santa Monica’s Aero Theatre And The Los Feliz Three Theatre

May 17, 2022

May 17, 2022

33 Films From 18 Countries In One Week. By Dolores Quintana Sometimes when things are tough and you’re feeling down,...

Man Who Murdered His Family Members Pleads Guilty To Five Other Killings

May 16, 2022

May 16, 2022

Escobar injured an additional seven other people as well.  By Dolores Quintana A man, Ramon Escobar, has pleaded guilty to...

The price of gasoline in Los Angeles County Has Experienced The Largest Increase Since February

May 16, 2022

May 16, 2022

Gasoline prices in Orange County Have Also Increased By Dolores Quintana Regular self-serve gasoline in the county of Los Angeles...

Santa Monica Travel Summit Of 2022 Returns To Take On Tomorrow

May 16, 2022

May 16, 2022

The Event Was Held At The Jonathan Club On Santa Monica Beach By Staff Writer The 2022 Santa Monica Tourism...

City Council Extends Santa Monica’s Parklet Program: Santa Monica Beat – May 16th, 2022

May 16, 2022

May 16, 2022

Local news and culture in under 5 minutes.* City Council Extends Santa Monica’s Parklet Program * Santa Monica High School Students...

1221 Ocean Avenue Complex Sold For Record Price

May 16, 2022

May 16, 2022

Sold for a record price of $330 million. By Dolores Quintana The Irvine Company has sold 1221 Ocean Avenue to...

Office Construction Is Starting To Rise In Los Angeles

May 15, 2022

May 15, 2022

Property vacancies are still affecting growth.  By Dolores Quintana In March, the Los Angeles Metropolitan area had 3.2 million square...

Santa Monica City Council Selects Doug Sloan as New City Attorney

May 12, 2022

May 12, 2022

At its meeting this week, the Santa Monica City Council appointed Doug Sloan to serve as Santa Monica’s next City...

Landmark Theater Closing in Former Westside Pavillion

May 12, 2022

May 12, 2022

Theater will close at the end of month By Sam Catanzaro The Landmark Pico theater at the former Westside Pavillion...

Community Policing at the Heart of Beat Four

May 11, 2022

May 11, 2022

The Neighborhood Resource Officer (NRO) Program thrives through community involvement and collective work. Today we hear from Officer Aaron Alpert...

Santa Monica High School Among Top-900 Schools in Country

May 10, 2022

May 10, 2022

SAMOHI ranked 829 out of over 18,000 total schools By Staff Writer Santa Monica High School is among the top...

Pico Marketplace Changing Small Businesses Access to Retail Space: Santa Monica Beat – May 10th, 2022

May 10, 2022

May 10, 2022

Local news and culture in under 5 minutes.* Pico Marketplace Changing Small Businesses Access to Retail Space* Grunion Fish Seen...