April 11, 2021 Breaking News, Latest News, and Videos

Tips for Small Businesses During Second Statewide Lockdown

With a second statewide stay-at-home mandate currently in effect across California, small businesses in LA County are once again finding ways to survive. While many remain open due to looser restrictions on which types of businesses must close, sales have once again plummeted due to the reduced number of shoppers out and about.

Most experts anticipate the second stay-at-home order to expire within the next month, but that’s a lifetime in the minds of small business owners. Many have decided to take action, while others are starting to follow by example.

The following are five ways small businesses in LA and throughout the rest of the state are making it through a second lockdown:

Go national

Ecommerce has changed the way small businesses operate. No longer are they limited to the foot traffic coming through the front door. These days, many small businesses across Santa Monica and elsewhere are offering their products to customers coast-to-coast. Thanks to 3PL consulting and parcel auditing services, small businesses can provide fast and affordable shipping to their out-of-state customers. Doing so requires minimal upfront investment while greatly expanding the customer base for specialty shops and boutique stores in Santa Monica.

Go global

Small businesses in LA County that have already expanded nationally are now looking overseas. Indeed, there’s little to nothing stopping them from doing so. Offering international shipping options is usually all it takes to launch a worldwide expansion of your business – done online, of course. It could be the difference between a month of net gains and one of net losses. With so many small businesses already struggling, the thought of another month in the red is more than enough to get them looking beyond the border.

Team up

Most of us are sick of being told how “we’re all in this together.” However, for the Santa Monica small business community, that sentiment remains as potent today as it did six months ago. Whether it’s the Chamber of Commerce or smaller organizations consisting of business owners working together, there’s strength in numbers. A collective push for help and assistance proves more effective than individuals taking action on their own.

Demand action

Small businesses – along with other members of the community – are getting organized and demanding action. A protest march last December highlights the kinds of measures that can be taken. With that said, protests need a point. What are your goals? What is the plan? Having one isn’t essential, but it’s certainly helpful.

Subsidized sales

Here’s an idea: how about a state-sponsored 20% sale for all qualifying small businesses across the state? That’s something the small business community of California could push for in the coming weeks. Such a deal after the latest lockdown is lifted could result in a significant boost in business. Once the sale is over, small businesses send their paperwork into Sacramento and receive a reimbursement totaling 20% of all sales made.

There’s something to be said about the determination of California small businesses struggling to survive. With that said, grit and discipline can only go so far. To increase the number of small businesses to survive a second lockdown, many will need to adapt, organize, and push for change.

Related Posts

Santa Monica Lawmakers to Consider Banning Certain Items at Protests

April 8, 2021

April 8, 2021

City Council to take up emergency ordinance next week  By Sam Catanzaro Santa Monica lawmakers will consider banning certain items...

Foster Youth Staffed Cafe Set to Open on Montana Avenue

April 8, 2021

April 8, 2021

La La Land Kind Cafe to open in former Starbucks space  By Toi Creel  A Texas-based cafe that makes an...

Santa Monica Place Getting New Rooftop Restaurant

April 8, 2021

April 8, 2021

LOULOU opening soon at Santa Monica Place By Toi Creel Santa Monica Place is getting a new rooftop restaurant from...

Food Review: An Almost-Essential Westside Sandwich

April 8, 2021

April 8, 2021

Johnnie’s french dip pastrami sandwich in Culver City  By Kerry Slater  While there are far better sandwiches in Los Angeles,...

Edify TV: Brentwood Encampment Reacts to Veteran Homicide

April 8, 2021

April 8, 2021

Last weekend a homeless veteran, just a week away from entering permanent supportive housing, was killed in a vehicular assault....

Knife-Brandishing Suspect in Custody

April 8, 2021

April 8, 2021

Santa Monica police take suspect into custody following Wednesday morning altercation By Sam Catanzaro Santa Monica police took a knife-brandishing...

Crowds at Santa Monica Pier Force Temporary Closure: Santa Monica Beat – April, 5, 2021

April 5, 2021

April 5, 2021

Local news and culture in under 5 minutes. * 4.0 Earthquake Shakes the Santa Monica * Crowds at Santa Monica...

Edify TV: Helping Local Cultural, Religious and LGBTQ+ Centers

April 5, 2021

April 5, 2021

Westside cultural, religious and LGBTQ+ centers stand to benefit from a new fund the City of Los Angeles has created...

Man Arrested After Punching Santa Monica Senior Without Provocation

April 5, 2021

April 5, 2021

78-year-old assaulted on Wilshire Boulevard last week By Sam Catanzaro A man has been arrested for punching a senior in...

Plans for Downtown Santa Monica Mixed-Use Project Double in Size

April 5, 2021

April 5, 2021

Lincoln Boulevard development to include 30 units By Toi Creel Plans for a multi-family housing development in downtown Santa Monica...

Couple Riding Scooters in Santa Monica Robbed at Gunpoint

April 1, 2021

April 1, 2021

Two suspects arrested in connection to March 30 incident By Sam Catanzaro Santa Monica officials have filed charges against two...

Santa Monica Parents Launch Recall Effort for Four School Board Members

April 1, 2021

April 1, 2021

Laurie Lieberman, Maria Leon-Vasquez, Jon Kean and Richard Tahvildaran-Jesswein targeted in recall petition By Sam Catanzaro Santa Monica and Malibu...

Four-Story Gastropub Planned for Third Street Promenade

April 1, 2021

April 1, 2021

HQ Gastropub headed for Third Street Promenade By Toi Creel A four-story gastropub is planned for Santa Monica’s Third Street...

Food Review: A Proper Breakfast Burrito

April 1, 2021

April 1, 2021

Breaking down the bacon breakfast burrito from Santa Monica’s Holy Guacamole By Kerry Slater A hole in the wall rolls...