Founded in 1968, Alpine Floor and Home has proudly served the Westside of Los Angeles for more than 58 years, earning a reputation as one of the area’s most trusted and established flooring companies. Built on quality craftsmanship, honest guidance, and long-standing customer relationships, Alpine Floor and Home continues to thrive as a proud family business.
Johannes van Ierland, the owner of Alpine Floor and Home, has played a central role in guiding the company through decades of growth and change. His leadership, experience, and commitment to high standards have helped shape Alpine into the respected Westside institution it is today. While Johannes now works primarily in the back office, his presence and oversight ensure that the company’s core values remain firmly in place.
Today, Alpine Floor and Home is led by a true father-and-son team. Jani van Ierland, Johannes’ son, runs all sales operations and serves as Vice President of Sales and Marketing. In this role, Jani oversees day-to-day sales, customer relationships, and marketing strategy. By combining modern design knowledge and forward-thinking sales practices with the traditions of a family-run business, Jani continues to build on the company’s strong foundation.
For over five decades, Alpine Floor and Home has served homeowners, designers, builders, and commercial clients throughout the Westside of Los Angeles. The company is known for offering the largest inventory of carpet, wood, laminate, and luxury vinyl tile, providing customers with unmatched selection in styles, colors, and price ranges. In addition to traditional flooring, Alpine Floor and Home also specializes in concrete refinishing, offering durable and contemporary solutions for residential and commercial spaces.
A point of pride that truly sets Alpine Floor and Home apart is its installation team. All installers are full-time employees on payroll—never subcontractors. Many members of Alpine’s installation crews have been with the company for more than 20 years, bringing unmatched experience, consistency, and accountability to every job. This long-tenured team ensures high-quality workmanship, reliable scheduling, and peace of mind for customers from start to finish.
At its heart, Alpine Floor and Home remains a family-owned and operated business. Many customers are long-time and multi-generation clients, a testament to the trust and relationships built since 1968. Personalized service, attention to detail, and integrity continue to define every project, large or small.
As Alpine Floor and Home looks toward the future, its mission remains unchanged: to provide exceptional products, expert guidance, and dependable service to the Westside community. Or, as the company’s long-standing slogan proudly says, “Let us floor you.”
