February 24, 2026
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Warby Parker Opens Santa Monica Store This Weekend

Photo: Erica Gonzalez

Lifestyle eyewear brand expands in Los Angeles area with full optical assortment, eye exams and promotional offers.

Warby Parker is set to open a new retail location in Santa Monica on Saturday, Feb. 28, expanding its presence in the Los Angeles area with a full lineup of prescription eyeglasses, sunglasses and eye care services.

Warby Parker, co-led by CEOs Neil Blumenthal and Dave Gilboa, has grown into a $2.6 billion company known for affordable, stylish eyewear. The pair, who met as Wharton MBA students, have emphasized trust and constant collaboration in building the business, as reported last week by CNBC.

The store at 1311 Montana Ave., Suite B, will carry the brand’s complete optical and sunglass collections, including the latest Spring 2026 and New Deco lines, kids’ frames for ages 4-8, third-party contact lenses and accessories. Customers can also book in-store eye exams.

To mark the opening, shoppers will receive a complimentary tote bag with purchase while supplies last. Warby Parker is also promoting its ongoing “Add a Pair and Save” offer, providing 15% off when buying two or more pairs of prescription eyeglasses or sunglasses—no promo code needed.

The location will feature original artwork by artist Greg Clarke.

The Santa Monica store will operate with hours starting at 10 a.m. or 11 a.m. daily, according to the company’s website.

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