The festival is the latest activation under the city’s Entertainment Zone Santa Monica initiative, which allows outdoor alcohol consumption within designated boundaries.
The Third Street Promenade will be transformed into a multi-block nightlife and music venue Saturday evening as Santa Monica hosts Santa Monica Block Fest Vol. III, a free outdoor event expected to draw large crowds to the downtown shopping district.
The event begins at 5 p.m. on Feb. 14 and will span the 1200, 1300 and 1400 blocks of the Promenade, featuring live DJs, multiple performance stages, pop-up bars and themed activations tied to Mardi Gras and Valentine’s Day.
The festival is the latest activation under the city’s Entertainment Zone Santa Monica initiative, which allows outdoor alcohol consumption within designated boundaries.
Attendees can expect three distinct music hubs across the Promenade. The 1200 block will be hosted by Beat Repeat, the 1300 block by Product Pluto and the 1400 block by YAPPY STUDIOS. Organizers said the lineup will include a range of DJ styles, from house music to vinyl-focused sets.
In addition to live music, the event will feature lounge areas and immersive nightlife programming throughout the Entertainment Zone. Pop-up bars will operate within the permitted area.
