February 14, 2026
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Bayside District Corporation Becomes Downtown Santa Monica, Inc.: Business Management Company Gets Makeover

Confetti and dancing helped kicked off a celebration Wednesday morning that the Bayside District Corporation will now be called Downtown Santa Monica

A stage was set and confetti guns were prepared to fire while a giant dance crew, dressed in yellow, celebrated a change in downtown Santa Monica at the Third Street Promenade on Wednesday morning.

The Bayside District Corporation gave way to a new generation of business management, as Downtown Santa Monica, Inc. began their duties.

Downtown Santa Monica, Inc’s Bill Tucker, Chairman of the Board, and Kathleen Rawson, CEO, announced a change in programs to keep up with the ever-changing city.

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