December 21, 2024 Breaking News, Latest News, and Videos

The Bay Foundation, LADWP Create Humorous Water Conservation Videos:

A lawn-owning, water-wasting consumer vs. a thirsty, angry crowd, and people pretending to recreate with water that’s not there, are the subjects of witty Public Service Announcement (PSA) videos that hit home with the public as the California drought heads into its fourth year.

The PSAs were created by The Bay Foundation (TBF) as part of a Community Partnership Outreach grant from the Los Angeles Department of Water and Power (LADWP), to engage the public and promote energy and water conservation.

“We thought humor would be a way to help people face the severity of the drought, while reminding all of us that we are each capable of changing a few aspects of our daily routines to conserve significant amounts of water, meaning millions of gallons,” says Tom Ford, TBF Executive Director.  “By doing so we come together as a community managing our shared water resources, and feel duly empowered. So tune in, have a laugh, and for goodness sakes, turn off your faucet!”

Last week, as Governor Brown announced more drastic reductions on water use, the first water video, entitled “Desert Delivery” caught the eye of key online outlets and social media, and viewership jumped from 2,000 views to over 11,000 views. 

The second water video, “Pretend” was just released, and can be viewed HERE.  Both videos were directed by filmmaker Ryan Maples, Xlantic Inc., and co-written by Breyen Katz.

In addition to the two water PSAs, the first PSA in the grant focused on energy savings and rebates, also using humor to educate and inspire active change. Entitled “Power Spinning” and directed by filmmaker Ricky Qi, it can be viewed HERE.

The PSAs—currently seen across social media and in community newsletters, as well as on local TV, at film festivals, and in select theaters—may be funny, but they share important, easy-to-use ideas on how to reduce energy and water consumption.

“Desert Delivery” promotes implementing rainwater harvesting techniques (i.e., rain barrels, cisterns, and swales) to conserve the use of potable water.  “Pretend” jars people into thinking about situations in which we take water for granted, with special focus on replacing a residential lawn with drought-tolerant, native landscaping to reduce both water and energy use. Water conservation and energy efficiency are important to the missions of both LADWP and TBF.

The LADWP Community Partnership Outreach program granted funds to multiple non-profit organizations in the City to inform and energize residents and businesses to reduce their energy and water use, and benefit from lower utility bills. The program assists non-profit organizations, such as TBF, to creatively reach populations that may not be addressed through more traditional communication strategies and to affect behavior change, with the hope of applying such methods and strategies to future LADWP and other City programs.

“LADWP is pleased to work with The Bay Foundation through this Community Partnership grant. These substantial grants are an investment in education and awareness that will help us encourage more of our customers to conserve electricity and water as we transition to a more sustainable energy supply and deal with severe drought conditions,” says Nancy Sutley, LADWP Chief Sustainability and Economic Development Officer.

Moving beyond watching the videos and taking note of ideas, TBF’s upcoming volunteer events offer opportunities for the public to actively help save water and learn about drought tolerant plants, rain gardens (or California Friendly or drought tolerant) and more. See TBF’s Events page: http://www.santamonicabay.org/events/.

For more information about LADWP’s California Friendly® Landscape Incentive Program and other Water Conservation tips and programs, visit www.ladwp.com/wc.

in News
<>Related Posts

Three-Bedroom Bungalow on N Beirut Ave. Lists for $2.8M

December 20, 2024

December 20, 2024

A Refinished Chimney Adds a Classic Touch, While Updated Interior Doors Bring a Fresh, Modern Look A stylishly updated family...

(Video) At Vistamar School – Discover the way high school should be

December 19, 2024

December 19, 2024

Students achieve remarkable outcomes with our strong academics, small classes, andpersonalized approach. Our graduates don’t just attend college—they excel. Vistamar’sunique...

Malibu Prioritizes Safety Over Access in Pacific Coast Highway Improvements

December 19, 2024

December 19, 2024

Efforts to Enhance Safety, Following Fatal Accidents on PCH, Are Necessary In a press release, sent via email by Matt...

Film Review: September 5

December 19, 2024

December 19, 2024

FILM/ REVIEWSEPTEMBER 5Rated R95 Minutes Limited Release December 13th, Wide Release January 17th This film is a documentary-style look at...

 (Video) See What’s Cooking at Bob’s Market’s Hot Food Bar

December 19, 2024

December 19, 2024

Bob’s Market is Located at 1650 Ocean Park Blvd Bob’s Market is Located at 1650 Ocean Park Blvd. pic.twitter.com/3nJVLFZ4L8 —...

California Governor Declares State of Emergency Amid Bird Flu Outbreak in Dairy Cattle

December 18, 2024

December 18, 2024

Governor Newsom’s Action Expands the State’s Response to the H5N1 Virus Governor Gavin Newsom declared a State of Emergency today...

Fia Restaurant Honors Veterans with a Special Thanksgiving Lunch in Santa Monica

December 18, 2024

December 18, 2024

Chef Scott Erickson, a Former U.S. Marine, Leads Fia’s Efforts to Give Back This Thanksgiving, Fia Restaurant extended its commitment...

Santa Monica to Unveil Plaque Honoring Lloyd C. Allen, the City’s First Black Rec and Parks Commissioner

December 18, 2024

December 18, 2024

Allen Was Instrumental in the Creation of the Park Where the Plaque Will Be Displayed The city of Santa Monica...

Venice Beach’s Iconic “Declaration” Statue to Be Removed Within Months. There’s Still Time for a Patron to Save It

December 18, 2024

December 18, 2024

Declaration Is Now Months Away From Being Dismantled and Transferred to di Suvero’s Sculpture Park in Petaluma, CA. By Zach...

(Video) The Watermark at Beverly Hills Offers Boutique-Style Living for Seniors

December 17, 2024

December 17, 2024

For More Info, Go To Watermarkcommunities.com For More Info, Go To https://t.co/MYpWd0S4Gf pic.twitter.com/DvrpQInU5g — Santa Monica Mirror (@SMMirror) December 18,...

Best Christmas Dinners To Go and Very Special Christmas Treats for Your Holiday Celebration

December 17, 2024

December 17, 2024

Where to Order Some of the Most Delicious and Special Treats for Next Week Christmas is approaching soon and just...

AI-Powered Gym “Fred Fitness” to Debut in Santa Monica

December 17, 2024

December 17, 2024

Fred Fitness Is Part of a Broader Partnership With Clever Fit and Egym, Which Recently Secured $200 Million in Growth...

Red Flag Warning Issued for Malibu as Dangerous Fire Weather, Power Shutoffs Loom

December 17, 2024

December 17, 2024

Santa Ana Winds up to 60 MPH, Low Humidity, and Potential Power Outages Expected  A Red Flag Warning has been...

80 Firefighters Contain Brush Fire Near Murphy’s Ranch in Palisades

December 17, 2024

December 17, 2024

The Operation, Which Lasted Two Hours, Was Made Difficult with Rugged Terrain A small brush fire near Murphy’s Ranch in...

(Video) The Willows: 30 Years Going Strong

December 16, 2024

December 16, 2024

Founded in 1994, The Willows Community School, located in Culver City, California, is a Developmental Kindergarten through 8th grade non-profit, co-educational independent school...