The Holland Group took over the development, tweaking the parking footprint and income-restricted housing units.
Under a new developer and a fresh design team, a revised housing proposal has been submitted to the City of Santa Monica for a four-story apartment building at a prominent Montana Avenue corner lot, according to Urbanize Los Angeles.
The updated application, filed last month by The Holland Group, modifies a preliminary plan submitted last year by Empire Associates for the site at 745 – 749 17th Street. While the new blueprints maintain the original scale of 24 apartments across four stories, they introduce a diversified unit mix of one-, two-, and three-bedroom homes and slightly reduce the planned underground garage from 47 to 43 parking spaces.

To bypass baseline local zoning restrictions and achieve the building’s four-story size, the Holland Group is leveraging state density bonus incentives. In doing so, the developer has reshaped the project’s affordable housing commitments:
The current proposal consists of five apartments which will be reserved for a spectrum of moderate-, low-, very low-, and extremely low-income households. In the previous proposal, four units were earmarked exclusively for very low- and moderate-income renters.
Ottinger Architects has taken over design duties for the development. Preliminary architectural renderings depict a contemporary low-rise structure designed to integrate into the existing multi-family and commercial aesthetic of the Montana Avenue corridor.














