On Saturday, April 12, hundreds gathered at Malibu Performing Arts Center for the third installment of From Malibu with Love, a series of concerts to benefit The Midnight Mission. Organizers estimate that the event raised a total of $106,000 for the Los Angeles-based homeless charity.
Coordinated in part by Norman Harris of Norman’s Rare Guitars, the event featured a host of sponsors, including ladutchess.com, King of LA Clothing, and Alan Friedman Jewelers. Early arrivals had the chance to participate in a silent auction that featured a bevy of music and sports collectibles along with fashion items and gift certificates to restaurants like Nobu. Included in the silent auction items were signed guitars from Willie Nelson, Guns n’ Roses, and Santa Monica resident Jackson Browne. A live auction took place after the evening’s opening presentations. Items for the live auction included signed guitars from Mudcrutch, Richie Sambora, and others, American Idol and Beatles memorabilia, a signed robe and gloves from Mohammed Ali, and a print of Andy Warhol’s “Marilyn.” Proceeds from the auction totaled $38,000.
Founded in 1914, The Midnight Mission is a secular organization fighting homelessness from Los Angeles’ Skid Row. In addition to providing shelter, the group offers medical care, substance abuse programs, legal services, and job opportunities. The Midnight Mission also operates the Mobile Kitchen, which provides food for people outside of the Mission’s immediate area.
The evening, hosted by KNBC Channel 4 weatherman Fritz Coleman, was highlighted by a live performance from Mudcrutch, fronted by Malibu resident Tom Petty. This marked the band’s first live performance in 35 years and was the first engagement on a tour supporting its forthcoming self-titled album. Previous fund-raising events have included performances from Richie Sambora, REO Speedwagon, and John Mayall.
