February 1, 2026
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Shopping on Black Friday:

It seems like the Friday after Thanksgiving has been a favorite shopping day for bargain hunters since Santa Claus gave hammer and nails to his toy-crafting elves. Once the turkey is down the hatch, many an American mind turns to Black Friday, typically the busiest shopping day of the year. With this year’s shaky economy, sales and discounts will be especially important when shoppers select under-the-tree items. Gallup poll results released on November 19 projected that Americans will spend an average of only $616 on gifts this holiday season, the lowest figure in Gallup’s 10-year history of that particular poll. To make shopping a bit easier on the wallet, here is a list of sales and specials around town.

Third Street Promenade:

Some of the biggies along the Promenade confirmed that they’ll be opening their doors in the wee hours of the morning on Friday, November 28. Other outlets along this bustling strip may have sales and special hours too, but here are the sure things:

Macy’s

Extended hours: 5 a.m. – 9 p.m.

Sales on various items throughout the store.

Victoria’s Secret

Extended hours: 8 a.m. – 10 p.m.

Sales on various items throughout the store.

Forever 21

Extended hours: 5 a.m. – 11 p.m.

Many items in the store will be offered at a buy-one-get-one-free rate.

Old Navy

Open on Thanksgiving Day, from 10 a.m. – 5 p.m.; extended hours on Black Friday: 5 a.m. – 11 p.m.

Sales on various items throughout the store.

Off-Promenade Retailers:

B.NY.

2449 Main Street

Regular store hours on Black Friday and continuation of a 40-percent-off holiday sale that started in recent weeks.

Berry Lee Shoes

2525 Main Street

Regular store hours on Black Friday and continuation of a holiday sale on various items that started in recent weeks.

Bertini Shoes and Clothing

2818 Main Street

Regular store hours and continuation of a 25-percent to 75-percent off sale on select items throughout the store.

Note: Angel City Books (218 Pier Avenue) will be closed on Black Friday, but will re-open on Saturday, November 29. Ten Women Art and Gift Gallery (2651 Main Street) will have a holiday sale on December 6.

Before hitting the stores, visit blackfriday.dealighted.com, where printable coupons for several stores and items are available.

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