Sometimes the simplest ideas can be the most enlightening.
A camera from 1988 Russia, the LOMO LC-A, takes photos that are grainy, saturated and can even have two photos in one photo (called a double-frame). And some photographers prefer it that way.
Lomography is a way to take photos without thinking about them, to enjoy the picture instead of worrying about digital settings that will make the photo sharp and flawless.
“… just enjoying photography for photography’s sake,” said Maia Anderson, shop manager at the Lomography Gallery Store Santa Monica.
The cameras used for lomography are small and easy to carry, shoot on 35mm film and have very few settings. This allows the photographer to see something they like and shoot it without thinking.
Anderson, along with her employees, are photographers who have shot digital photography. But they still agree with the lomography decree: “The future is analogue.”