April 21, 2021 Breaking News, Latest News, and Videos

Santa Monica Merchant Offers Local Organic Home Deliveries To Members:

The amount of masked truths can be shocking after initiative is taken to delve into a widely unquestioned topic. For Giles Donovan, watching an informational documentary on food sourcing and animal treatment was what catalyzed his yearning to research in-depth about where food comes from and how it is produced. Much to the benefit of Donovan’s larger surrounding communities, the fruits of his reaction ended up serving the eating habits of those around him.

One of the end results was the creation of Santa Monica Merchant, which, at only about a month old, is the most recently opened store out of the three healthy, reliable food sources that Donovan has founded. Though most of its grocery delivery services are for members only, the membership requirement – a one-time administration fee of $20 – will likely seem miniscule upon realizing the benefits of this unique food source.

Santa Monica Merchant provides local, organic food products both in-store and delivered to homes. The products come from about 30 different vendors, including farmers, growers, ranchers, and animal handlers, all of which have been personally scouted out by Donovan himself.

He visits farms every Monday, ranging from Santa Barbara to San Diego, to examine the food products in-person and take a hands-on approach in picking and choosing the quality of the food he will be selling. Since Santa Monica Merchant will only support and purchase from vendors who practice the appropriate ethics in food preparation, Donovan has created a kind of incentive for farmers and growers.

“We want to reward those who do it right,” Donovan explained.  

His vibrant passion for his job as well as his beliefs – that the proper treatment of animals directly and significantly impacts the quality of the food products – is very apparent in his intimate role in the function of his company.

In fact, Donovan and his wife spent one of their anniversary weekends camping in between vendors, determined to learn more about food sources.

Donovan’s enthusiasm is also reflected in the manner in which he elaborates on what Santa Monica Merchant does. He excitedly described the extensive process in which Santa Monica Merchant prepares all of their food, from the initial butchering of the grass-fed animal to the preserving of vitamins and nutrients within the final meat product.

Donovan confidently calls his meat “the best beef in California,” as the careful manner in which Santa Monica Merchant ensures the quality of its food serves as a stark contrast to many grocery store models. Oftentimes there is a competition between shelf life and taste within grocery markets, as food products must be in stock regardless of whether or not they are eventually bought.

“We want to change the way our food system works,” he said.

Donovan and his staff are willing to pay a little more for better quality products, as well as ensure wide accessibility and affordable pricing for their customers. In fact, with the help of its members, Santa Monica Merchant can offer food products at prices that are 15 percent less than in normal grocery stores. Santa Monica Merchant aims to make absolutely no compromises when it comes to the quality of the taste.

The official website therefore serves as a vital organ of the company, as the food orders placed online can potentially be picked from the ground that same day and delivered to the doorstep only hours later.

The assortment of fresh produce available on the website alongside corresponding images all come from a variety of vendors: the tomatoes and the pesto in one of the pasta sauces has been harvested from two different farms less than 48 hours prior to the meal. In this way, online grocery shopping is the most efficient way to serve customers, as it creates a much shorter supply chain between grower and consumer.

From grass-fed beef to house-made almond milk to baked bread, the bounty of groceries available leaves room for versatility in your meals. Santa Monica Merchant plans on adding even more variety to the mix soon.

Here’s how the online shopping process works: members pick a selection of groceries, keeping in mind that substitutions and additions can be made. There are options of either weekly of bimonthly delivery, with deliveries sent out on Mondays and Thursdays. There are also weekly seasonal recipes available online, which conveniently provide product recommendations and serving sizes. “Dinner Tonight” is a special feature on the website that is also available to non-members: prepared dinner deliveries can be sent to your home as long as the residence is in the city of Santa Monica.

However, the only catch as of now is that the grocery deliveries at the Santa Monica branch cannot launch until a quota of 150 members is reached.

Currently, Santa Monica Merchant is at a total of 80 members, with delicious “inaugural dinners” held in-store every time another 50 members sign up. With the original Venice branch at about 600 members despite its relatively recent opening in 2012, there is no doubt that the quality service will carry on at Santa Monica Merchant.

The prerequisites of membership include an administration fee of $20 as well as residency in Santa Monica. Santa Monica Merchant is located at 395 Santa Monica Place in The Market. To sign up for membership or for more information, call 310.929.5902 or visit santamonicamerchant.com.

in News
Related Posts

World’s Only Solar-Powered Ferris Wheel Goes ‘Green’ For Earth Day at Santa Monica Pier

April 20, 2021

April 20, 2021

Earth Day light show Thursday night By Chad Winthrop A Earth Day-themed light show is coming to the Santa Monica...

Samohi Vikings Frosh-Soph Defeat Culver City Centaurs in Final Seconds

April 20, 2021

April 20, 2021

2020 was a tough year for Santa Monica High School football as Covid-19 restrictions forced all high school sports to...

SaMo Pride Announces Return of Art Walk

April 20, 2021

April 20, 2021

Annual event returns June 1-30 throughout downtown area By Timothy Michael In honor of Pride Month, SaMo Pride has announced...

Edify TV: Biking Increasing in Los Angeles

April 19, 2021

April 19, 2021

Once considered among the worst places for cyclists, data shows that biking has increased substantially in Los Angeles. Learn more...

Santa Monica Police Bolster Patrols as Jury Deliberation Begins in Derek Chauvin Trial

April 19, 2021

April 19, 2021

Santa Monica police say “no specific intelligence of any unrest”  By Sam Catanzaro  Santa Monica police are increasing deployment of...

Robot Powered Food Delivery Program Expanding: Santa Monica Beat – April, 19, 2021

April 19, 2021

April 19, 2021

Local news and culture in under 5 minutes. * Robot Powered Food Delivery Program Expanding * Two Men Arrested For...

County Holds Hearing on Effort to Split Santa Monica-Malibu Unified School District

April 19, 2021

April 19, 2021

Los Angeles County Office of Education makes no decision, will return in June  By Sam Catanzaro A long-awaited public hearing...

Edify TV: Venice Handball Courts Encampment Cleared

April 18, 2021

April 18, 2021

Sanitation crews Thursday cleared a homeless encampment at the Venice Beach handball courts. Learn more in this video made possible...

Edify TV: $2 Billion Beverly Hills Development Proposed Near Westside

April 16, 2021

April 16, 2021

A developer wants to build a $2 billion condo and retail development flanking the Beverly Hilton hotel. Learn more in...

State Funds Two Additional Sustainable Housing Proposals in Santa Monica

April 16, 2021

April 16, 2021

Proposals are designed to help with affordability and sustainability  By Toi Creel California is paving the way for environmentally-friendly housing...

Santa Monica City Council Rejects Proposed Ban of Certain Items at Protests

April 15, 2021

April 15, 2021

Lawmakers vote down item 4-3 at meeting this week  By Sam Catanzaro  Santa Monica lawmakers rejected a motion this week...

Edify TV: LAFD Announces Likely Cause of Ballona Wetlands Fire

April 15, 2021

April 15, 2021

The LAFD has revealed the cause of a March fire that destroyed five acres of the Ballona Wetlands. Learn more...

Shake Shack Set to Open in Santa Monica

April 15, 2021

April 15, 2021

NYC-based burger chain to open at Wilshire and 5th this weekend By Kerry Slater East Coast burger joint Shake Shack...

Restaurant Spotlight: Piccolo Bringing Fine Italian Dining to Santa Monica and Venice

April 15, 2021

April 15, 2021

Latest restaurant from Chef Antonio Mure with two locations on Westside  By Timothy Michael An esteemed chef with deep ties...