May 28, 2022 Breaking News, Latest News, and Videos

Drink Coaster Campaign To Remind Beachgoers Of Dangers Of Rip Currents:

To promote ocean safety and remind beachgoers of the dangers of rip currents, the Los Angeles County Surf Life Saving Association (LACoSLSA) has created an awareness campaign targeting local restaurants.

The organization will be distributing 20,000 drink coasters to restaurants throughout the beach cities of Los Angeles County during the months of August and September. The coasters provide education on how swimmers can safely escape from a rip current.

Among the restaurants: The Whaler, Big Dean’s, Waterfront, Patrick’s Roadhouse, O’Briens, The Galley, Finn McCools, Moonshadows, Reel Inn, and Pearl Dragon.

“This summer, in particular, we’ve all become aware of how treacherous the ocean can be at times,” says Chris Linkletter, President of the LACoSLSA. “These coasters provide important information that beachgoers can use to ensure they have a safe day at the beach.”

The campaign, a co-branding effort between Spy Optic and the LACoSLSA, marks the first community outreach by the newly formed LACoSLSA.

It is expected to be the first of many such agreements with local businesses to promote open water safety education.

More than 20,000 coasters will be distributed to restaurants from Coral Cantina and Duke’s in Malibu to Captain Kidd’s and all the Hennessey’s Taverns, and numerous restaurants throughout the areas of Santa Monica, Venice, Marina del Rey and El Segundo.

The list of participating restaurants continues to grow. Additionally, each lifeguard tower in the County and each section headquarters will receive the coasters with the public service message.

“We are delighted that Spy Optic is collaborating with the Los Angeles County Surf Life Saving Association to provide important and potentially life saving information to thousands of restaurant patrons,” said Michael Marckx, President/CEO of Carlsbad-based Spy Optic. “It underscores our long tradition of supporting notable community groups, especially those associated with the ocean.”

The original rip current artwork was developed through a Sea Grant project in collaboration with NOAA (National Oceanic and Atmospheric Administration) and the USLA (United States Lifesaving Association).

The LACoSLSA is a California public benefit corporation organized in March and created to promote beach and open water safety education for public safety personnel. It will also support programs, events and initiatives that foster public safety awareness in open water environments.

Every dollar donated to, or raised by, the LACoSLSA is used to support Junior Lifeguard programs, for the purchase of training equipment and maintenance, and to create and distribute open water safety educational materials aimed at the public, beachgoers and public safety personnel.

in News
Related Posts

Seller of Bel Air Mansion Furious After Property Flops at Auction

May 27, 2022

May 27, 2022

Mansion on Sarbonne Road in Bel Air fails to meet $50 million reserve price By Sam Catanzaro The seller of...

Environmental Review Begins for West Los Angeles Civic Center Redevelopment

May 27, 2022

May 27, 2022

The West LA Commons set to bring 926 units of housing and 36,569 square feet of retail to Santa Monica...

Is Santa Monica’s Most Expensive Property Still a Bargain?

May 27, 2022

May 27, 2022

22,640 square-foot property on market for $69 million By Dolores Quintana The most expensive property in Santa Monica has been...

Must-Watch ‘Disruptive’ Appliance Experience Store Opens in West Los Angeles, Hosts Grand Opening in June

May 27, 2022

May 27, 2022

Howard’s West Los Angeles Experience Center opening at 900 La Brea Boulevard  By Susan Payne West Los Angeles is home...

Marina Del Rey Family Searches for Missing 29-Year-Old Son With Autism

May 27, 2022

May 27, 2022

J​​eremy Hansbrough missigns cine May 16 By Sam Catanzaro A Marina del Rey family is searching for their 29-year-old son...

Santa Monica Pier to Feature High-Flying Waving American Flag on  Ferris Wheel During Memorial Day Weekend

May 26, 2022

May 26, 2022

Pacific Park on the Santa Monica Pier’s Ferris wheel will feature a high-flying 130-feet tall, animated waving American flag throughout...

Message From Santa Monica-Malibu Unified School District Superintendent Dr. Ben Drati

May 26, 2022

May 26, 2022

Dear Parents, Guardians, Staff and Community Members, Sadly, we have learned of another horrific school shooting, this time in the...

Three Juveniles in Hosptial Following Overdose in Santa Monica

May 26, 2022

May 26, 2022

Two females in critical but stable condition, third victim “alert and recovering” By Sam Catanzaro Three juveniles suffered an overdose...

John Adams Middle School Student Selected to Perform at Carnegie Hall

May 24, 2022

May 24, 2022

JAMS Student Grayson Fitzgerald named junior finalist for the 2022 middle school honors performance series at Carnegie Hall By Staff...

SMC Student Film “The War Within” Accepted into 2022 American Pavilion at Cannes

May 24, 2022

May 24, 2022

Three Santa Monica College Films Will Screen at In-Person Festival, including 2021 Best Student Film Winner “Broken Layers” and 2020’s...

Santa Monica City Council Looks to Shorten Meetings

May 24, 2022

May 24, 2022

Council to consider changes at Tuesday meeting By Dolores Quintana Santa Monica lawmakers are considering taking steps to shorten City...

Landmark Theater Official Closes on Pico

May 24, 2022

May 24, 2022

Pico Boulevard location closes Sunday By Sam Catanzaro The Landmark Theater on Pico Boulevard in Westwood has officially closed.  The...

Road Closures Expected During Demolition Of Parking Structure Three: Santa Monica Beat – May 23rd, 2022

May 23, 2022

May 23, 2022

Local news and culture in under 5 minutes.* Free Donuts At Randy’s Donuts For National Doughnut Day* Road Closures Expected...

Los Angeles Metro Sees 15.9 Percent Increase in Median Rent

May 20, 2022

May 20, 2022

Median rent of $2,258, according to recent report By Dolores Quintana The ongoing pandemic has exacerbated the issues of housing...

New Renderings for Frank Gehry Hotel Development in Santa Monica

May 20, 2022

May 20, 2022

Project would include hotel, apartments, retail and a museum By Dolores Quintana Slowly but surely, plans for a  Frank Gehry-designed...