Diane von Furstenberg held an opening celebration for its new boutique at Santa Monica Place on Friday.
Von Furstenberg said she was thrilled to have a presence in Santa Monica, saying it is a wonderful shopping destination and a beautiful city that she loves.
Inspired by the brand’s core equities, the store design evokes a playful sophistication and modern femininity that is effortless, sexy and on-the-go. Iconic graphic patterns contrast a white, gallery-like interior that features dedicated wings for ready-to-wear and accessories.
Spanning 70 linear feet, the dramatic curved storefront truly draws the eye and invites customers into the world of DVF.
A curated wrap shop containing timeless styles in signature DVF prints flanks the rear of the store along with a gallery-like seating area. In the fitting room, luscious drapery in DVF pink creates a space that celebrates and empowers the DVF woman.
The shop will offer the full range of Diane von Furstenberg ready-to-wear including dresses, sportswear, and eveningwear, as well as a wide array of accessories, including handbags, shoes, scarves, small leather goods and sunglasses.
