July 26, 2025 Breaking News, Latest News, and Videos

Tips on Using Social Media for Your Business

If you own a small business or even a side hustle, you may spend a lot of time figuring out how to market your social media accounts. It is important to ensure you are doing everything you can to build your social media following, because doing so will help you grow your business. There are a few ways to make social media work for your company.

Grow Your Audience

The bigger your audience, the easier it will be to monetize your accounts. Consider how current events might affect your target audience. If you sell crafting patterns or kits, you may have done good business during the lockdown. On the other hand, there are social media tools that will help you monitor local conversations around your company or topics relevant to your industry. Then you can join in these conversations to reach those in the locations you serve.

Another way of growing your pages is to run ads. This will help you reach a wider audience faster than just posting regularly and using the right hashtags. Of course, it can be costly to run ads to expand your following base. This is true of any marketing, however, so you may want to look into alternative options, such as taking out a small business loan. Having small business loans that you can use provides access to the funds you need to ensure your social media is growing.

Creating Relationships

Social media is all about creating relationships with other people, so it makes sense that building relationships can help convert followings into a loyal audience that engages with your brand regularly. By building a relationship, your audience will trust you more than if you just asked them to buy something. You can also use social media to research your target audience and help you define your brand.

Whether your audience is engaging with your ads or organic content, make sure you engage with them as well. It encourages them to interact in the future since they will know they can have their questions answered. They will also be more likely to share your content with others. Plus, if you respond to each comment, you can double the number of comments on your post, and this will show the algorithm your post is getting traction, prompting it to show the post to new people.

Taking Advantage of Trends

Keep an eye on trends so you can use them to your advantage. This helps you turn a creative hobby into a career and figure out what your customers are looking for, allowing you to create content that resonates. You may post a poll asking them what questions they want addressed and then create content to address those questions. 

If you sell cleaning products, you may ask what areas of their homes they want to focus on. Then you can create a video showing how to clean that area. Because of the popularity of social media marketing, more people are taking advantage of e-commerce directly through social media, and this is a trend you can also jump onto. Many platforms offer tools that will help you sell your services or products without having a website.

in News
<>Related Posts

LAPD to Conduct DUI Checkpoints Across City This Weekend

July 26, 2025

July 26, 2025

LAPD officials said checkpoint locations are chosen based on areas with high numbers of DUI-related crashes and arrests The Los...

Metro D Line Resumes Today After 70-Day Closure

July 25, 2025

July 25, 2025

The shutdown, which began May 17, enabled Metro to connect the current line to newly built tunnels extending west under...

Measles Case Confirmed in LA, Officials Urge Vaccination

July 25, 2025

July 25, 2025

Investigators are working to identify potential exposures and assess the risk to others Health officials have confirmed a case of...

Los Angeles Marks Milestone in Youth Sports Enrollment

July 25, 2025

July 25, 2025

A program has surpassed one million enrollments, providing low-cost and, in some cases, free access to youth and adaptive sports ...

Herbie Hancock to Headline Hollywood Bowl in August

July 25, 2025

July 25, 2025

Known for his decades-spanning career, Hancock is one of jazz’s forward-thinking voices Jazz legend Herbie Hancock is set to return...

LAHSA Appoints New Interim CEO Amid System Transitions

July 25, 2025

July 25, 2025

The agency is navigating uncertainty following the county’s decision to create a separate homelessness department and shifting federal policy priorities...

Premiere of ‘All These Women’ Coming to Theatre 40 in Beverly Hills

July 25, 2025

July 25, 2025

Set in 1913, the play dramatizes the uphill struggle for the right to vote as women across the United States...

Sunset Jazz & Pizza Series Returns to The Lobster

July 25, 2025

July 25, 2025

The series blends jazz from a three-piece house band with handcrafted pizzas and $5 Open Brewing beers  The Lobster’s popular...

Santa Monica City Attorney to Step Down, Take New Public Role in California

July 25, 2025

July 25, 2025

City Council will discuss hiring a replacement at its July 29 meeting Santa Monica City Attorney Doug Sloan has announced...

In Your Time of Need, Woodlawn Cemetery is Available

July 25, 2025

July 25, 2025

By Susan Payne  For over 125 years, Woodlawn Cemetery, Mausoleum & Mortuary, wholly owned and operated by the city of...

Going for the throat

July 25, 2025

July 25, 2025

Coach Bill Schuman expects protégé Golda Zahra to hold back nothing  By Linda Chase World famous competitors hire special coaches...

California Reports 13% Drop in Vehicle Thefts in 2024, First Decline Since 2019

July 25, 2025

July 25, 2025

Southern California accounted for 53.21% of thefts, with Los Angeles County alone representing 61.83% of the region’s total California reported...

LAPD Pacific Boosters’ West LA Summer Carnival Takes Place This Weekend

July 25, 2025

July 25, 2025

The carnival will feature amusement rides for all ages, arcade-style games, and traditional fair food The LAPD Pacific Area Boosters...

(Video) Seniors Age with Dignity at Wise & Healthy Aging’s Adult Day Center

July 24, 2025

July 24, 2025

For More Information, Go To Wiseandhealthyaging.org/ Seniors Age with Dignity at Wise & Healthy Aging’s Adult Day Center. For More...

Film Review: I Know What You Did Last Summer

July 24, 2025

July 24, 2025

“This movie will probably become part of pop culture, even if not a critical success. Neither was the 1997 film,...