June 18, 2024 Breaking News, Latest News, and Videos

World of Barbie Opens Its Doors in Santa Monica for a Larger-Than-Life Immersive Experience

Fans of All Generations Can Step Into a Life-Size Barbie Dreamhouse

By Staff Writer

World of Barbie, an immersive experience produced by Mattel, Kilburn Live, and IMG, finally made its US debut on April 14 after a successful three-month run in Toronto. The 20,000-square-foot attraction, located at Santa Monica Place in Santa Monica, CA, invites fans of all ages to step into a world where they can explore a life-size Barbie Dreamhouse, try out different Barbie careers, and even drive a full-size Barbie Camper Van. The experience also features a bespoke Barbie exhibit that showcases how the doll, her Dreamhouse, and her vehicles have evolved over the years.

“We are thrilled to bring this attraction to Los Angeles after a wildly successful, extended run in Toronto,” said Julie Freeland, Senior Director of Global Location-Based Entertainment, at Mattel. “As the number one doll property worldwide and the most diverse doll line on the market, Barbie is a global phenomenon. At World of Barbie, we are excited to offer guests of all ages a larger-than-life, inspiring experience that reminds fans why they fell in love with Barbie and that they can do anything and be anything.”

World of Barbie in LA will also host several new after-hours and special events, such as Pink Carpet Night, Movie Days, and Sips After Sunset. The touring production will be co-produced by IMG, who will help launch future international versions of the exhibition. Stephen Flint Wood, Executive Vice President, Group Managing Director, Arts & Entertainment Events at IMG, said, “We are incredibly excited to be working with Mattel and Kilburn Live to bring World of Barbie to the US for the first time. Barbie has never been more relevant, and this promises to be an immersive experience the likes of which has never been seen in LA.”

Tickets for the Los Angeles engagement start at $34 for adults and $26 for children and are available through live-entertainment discovery platform Fever. The World of Barbie exhibition promises to be an unmissable, world-class experience that celebrates the iconic Barbie doll and her impact on generations of fans.

World of Barbie features many interactive installations including: 

  • Barbie Dreamhouse: Visitors will be able to explore the exquisitely designed rooms of the life-size Barbie Dreamhouse, complete with a patio and pool, a DJ kit for guests to mix music, and walk-in closets filled with garments from decades of iconic Barbie fashion history
  • Barbie Camper Van: Fans can take the driver’s seat in this full-size camper van, built by leading car customization shop, West Coast Customs, or simply relax in a hammock
  • Fashion Studio: Guests will have an opportunity to walk the pink carpet and pose inside one of the six Barbie boxes
  • TV Studio: Visitors can step onto the set and become a news anchor delivering headlines in front of various TV studio backdrops, interviewing their guests, or giving the weather report
  • Space Center: Visitors will be able to board a Barbie space shuttle to interact with mission control and travel to several interstellar destinations
  • Salon: In partnership with Professional Beauty Brand, Paul Mitchell®, World of Barbie will feature a salon where guests can interact with Paul Mitchell products
  • Movie Theater: Guests can also step into the neighborhood movie theater where classic Barbie content will be played.
in News
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