February 27, 2024 Breaking News, Latest News, and Videos

PIRCH Names New Director of Santa Monica Showroom

He Brings a Wealth of Experience From the Luxury Fashion Realm, Notably Succeeding in Launching Louis Vuitton’s Men’s Store

PIRCH, a prominent retailer specializing in luxury kitchen, bathroom, and outdoor appliances in Southern California, proudly appoints Steven Crutchfield as the director of its forthcoming eighth Southern California showroom in Santa Monica.

Crutchfield brings a wealth of experience from the luxury fashion realm, notably succeeding in launching Louis Vuitton’s Men’s Store on Rodeo Drive. His tenure includes significant roles at Saks Fifth Avenue, including leadership positions at the Beverly Hills Flagship. His professional background also spans engagements at Tesla, Bloomingdale’s, CHANEL, and Neiman Marcus.

Embracing the finer aspects of life and the allure of Southern California living, Crutchfield eagerly anticipates spearheading the opening of PIRCH’s Santa Monica Flagship. PIRCH aims to introduce its distinctive client-centric retail experience to the Westside for the first time, including the PIRCH Premier program catering to trade customers.

The Santa Monica showroom is poised to exhibit a functional kitchen display featuring chefs showcasing cutting-edge cooking technology, an array of expertly-designed kitchen and bath lifestyle installations, and the latest products from renowned brands such as Sub-Zero, Wolf & Cove, Thermador, Gaggenau, Dornbracht, Hestan, and Lynx.

Noteworthy features encompass PIRCH’s exclusive partnership with Waterworks Boutique, showcasing the largest Waterworks display among Boutique Partners in Southern California. The showroom will also spotlight live Galley workstation displays and an outdoor area presenting a range of products for outdoor entertaining.

PIRCH Santa Monica is slated to open its doors early in 2024 at 2520 Santa Monica Blvd., Santa Monica, CA 90404. The company’s other showroom locations include Costa Mesa, Glendale, La Jolla, Laguna Design Center, Mission Viejo, Rancho Mirage, and Solana Beach.

For additional information or inquiries, please contact Courtney Pisarik at courtney@inkprgroup.com.

in News, Upbeat
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