July 10, 2025 Breaking News, Latest News, and Videos

Video Shows Local Store Manager Berating Alleged Shoplifter

Businesses Located Along the Retail-Heavy Avenue Have Been the Target of Several Robberies in the Past Year

By Zach Armstrong

A now-viral video shows a local store manager breaking into a furious rage at a suspected shoplifter.

The footage captures the moment that Amber Jolly, a store manager at Gramercy Boutique located at the intersection of 14th Street and Montana Avenue, confronted an individual who alleged shoplifting a tote bag full of clothes. In the video, Jolly can be heard screaming “You give me my jacket right now!” and “Don’t steal from my f—g store!” at the alleged thief. 

“What compelled me is that I know the owner works very hard to keep this business open.” Jolly said in an interview with local news station KCAL News. “Businesses are closing left and right because of all this looting going on. The system’s broken. Nothing is being done about it.”

According to KCAL, SMPD did not immediately confirm a police report was issued over the incident and that the store’s owner told Jolly her confrontational behavior was not necessary. 

Businesses located along the retail-heavy Montana Avenue in Santa Monica have been the target of several robberies in the past year. 

In September of 2023, weeks before a suspect pointed a firearm at employees and robbed the First Citizens Bank location on the tree-lined street, three dining spots on Montana Ave. were broken into by suspects described as wearing ski masks and fleeing in a dark-colored sedan. The thieves smashed windows of all three locations, which included those of frozen yogurt franchise Pinkberry and coffeehouse Bardonna, while vegan restaurant Margo’s was also robbed of several thousand dollars in cash.
The video can be watched at https://www.youtube.com/watch?v=GCFkmB9UzNc.

in Hard, News
<>Related Posts

Father-Daughter Authors to Host Book Signing to Aid Fire-Affected Women

July 10, 2025

July 10, 2025

Ten percent of proceeds from book and art sales will benefit the Pacific Palisades Rebuilding Fund, a nonprofit initiative created...

Metro Reports Crime Drop, Higher Rider Satisfaction, and Progress on Major Projects

July 9, 2025

July 9, 2025

The Authority said the drop in violent incidents—down to the lowest level since May 2019—coincided with more uniformed personnel and...

Santa Monica Joins Regional Lawsuit to Halt Unconstitutional ICE Raids

July 9, 2025

July 9, 2025

The motion to intervene seeks to ensure that Santa Monica and other plaintiff-intervenors can advocate for their residents’ rights in...

Promenade Restaurant Introduces Lunch Menu Set at $18 Per Person

July 9, 2025

July 9, 2025

The fixed $18 price point targets commuters and those seeking a power lunch or a change of scenery The restaurant...

Santa Monica Council Votes in Support of Park-Centric Future at Airport Site

July 9, 2025

July 9, 2025

The decision followed a contentious meeting with over 140 public speakers and more than 1,000 emails received by the council...

Housing for Health Chief Appointed to Lead Unified Homeless Services Department

July 9, 2025

July 9, 2025

Veteran Housing Advocate to Oversee Streamlined LA County Services The Los Angeles County Board of Supervisors on Tuesday confirmed the...

‘Adoptapalooza’ Pet Adoption Festival Returns to Main Street This Weekend

July 9, 2025

July 9, 2025

The free, family-friendly event aims to connect adoptable animals with new owners Green Dog Dental & Veterinary Center will host...

Virtual Town Hall to Discuss Proposed Resilient Rebuilding Authority

July 9, 2025

July 9, 2025

The agency, to be run by political appointees, would manage permitting, development, zoning, and funding, modeled after post-disaster recoveries Los...

New Agenda Coaching: Changing Lives in LA

July 8, 2025

July 8, 2025

Students Work Toward Applied Success with Executive Function Coaching Services The demands of daily routines and studies sometimes bear weight...

Saint Monica Prep Students Win Award for Anti-Street Racing PSA Video

July 8, 2025

July 8, 2025

The winning public service announcement, titled “Not Worth It,” was highlighted in a post on X by @LADOTofficial  Students from...

Anti-Drunk Driving Resolution Introduced as City Council Honors Late Palisades Teen Killed in Crash

July 8, 2025

July 8, 2025

Levi, who was set to attend the University of Virginia this fall, was killed by a drunk driver on May...

Free and Reduced Price School Meals Available for Eligible Families in Santa Monica-Malibu District

July 8, 2025

July 8, 2025

Parents in Need Encouraged to Apply, SMMUSD Commits to Nutritious, Accessible Meals By Brandyi Phillips, SMMUSD Chief Communications Officer Santa...

Big Blue Bus to Raise Fares for First Time in Nearly a Decade

July 8, 2025

July 8, 2025

The fare increase aims to offset rising costs for fuel, utilities, and supplies, according to the agency. The Santa Monica...

Shore Hotel: A Local Destination for Summer Fun

July 8, 2025

July 8, 2025

Bring on all things summer. Walking or biking along Santa Monica Pier, you might find yourself taking a pause at...

Santa Monica’s 150th Anniversary to be Celebrated with Vibrant State of the City Event

July 7, 2025

July 7, 2025

Attendees are encouraged to bring blankets, beach chairs, and picnics to enjoy during the performances Santa Monica will mark its...