June 16, 2025 Breaking News, Latest News, and Videos

The Power of LUVE: Initiative Garners 10,000 Signatures

A small contingent of grassroots resident activists gathered on the steps of Santa Monica City Hall this morning to submit to the City two stacks of boxes filled with signed Land Use Voter Empowerment (LUVE) initiative petitions.

The LUVE initiative has seen city streets, shopping malls, schools and public events dotted with LUVE volunteer signature gatherers for the past eight weeks, an effort that has collected 10,000 signed supporters, according to proponents.

The LUVE initiative was written by Armen Melkonians and Tricia Crane from Residocracy.org, an online ‘direct democracy advocacy tool’ for residents. Coincidentally, Residocracy was formed to fight the Santa Monica City Council-approved Hines project (which it did successfully, overturning the approval), the date of the approval was two years ago, today.

“LUVE calls for a halt to the over-development of Santa Monica by giving voters the right to decide how much development is right for Santa Monica,” Crane said. “LUVE would require voter approval for Major Development Review Permits and require voter approval for major changes in the City’s Land Use Policy Documents.”

LUVE was tasked with gathering a total of 6,430 signatures to secure a place on the November 8 ballot.

“The committee for the LUVE initiative did its own validity verification and is confident that the 10,000 signatures they are submitting are more than the number needed to qualify the initiative for the ballot,” Crane explained.

Now submitted to Santa Monica’s City Clerk’s office, the signed petitions will be sent to the Los Angeles County Registrar for verification.

While garnering a groundswell of support, LUVE has understandably drawn opposition from sections of the community.

“The Chamber Board unanimously voted to oppose the LUVE Initiative,” said Santa Monica Chamber of Commerce President Laurel Rosen. “The fact is, LUVE would have the opposite effect that its signature gatherers promised. LUVE would make traffic worse, and housing less affordable. It would also place an undue burden on local businesses, non-profits, schools, and places of worship.” An Ad Hoc committee has been established by the Chamber to gather data to back up their statements.

“The Santa Monica Next Steering Committee, all of whom are residents of Santa Monica save our publisher, instructed staff to write an editorial opposing the LUVE initiative because of the concerns they had that the initiative, whether it intends to or not, will cripple Santa Monica’s ability to add housing, and especially affordable housing, during a regional and local housing crisis,” said Santa Monica Next Editor Jason Islas.

LUVE is supported by six neighborhood associations, Santa Monica Coalition for a Livable City (SMCLC), the Santa Monica Architects for a Responsible Tomorrow (S.M.art), and many civic leaders, including PTA members and the Chair of the Santa Monica Housing Commission.

“Residents feel disenfranchised by the possibility of more excess commercial development in Santa Monica. The passage of this measure on the November ballot will ensure that large development decisions are made between developers and our residents and not just a developer and the city council, S.M.art’s Phil Brock told The Mirror.

New resident groups Downtown Neighborhood Association (DNA), and NOW Santa Monica, were contacted for comment, but did not reply.

in News
<>Related Posts

Army Corps Reaches Milestone in Completing in Palisades Debris Removal

June 16, 2025

June 16, 2025

As of June 15, the effort has cleared debris from an estimated 13,579 eligible parcels The U.S. Army Corps of...

Renovated Riviera Estate Hits Market for $25M

June 16, 2025

June 16, 2025

Inside, floor-to-ceiling windows flood the home with natural light, with nearly every room opening to a private deck or patio...

(Video) Home Front Build Maintains Original Architectural Vision For Modern Homes

June 16, 2025

June 16, 2025

For More Information, Go to homefrontbuild.com For More Information, Go to https://t.co/Ssb4O7uZdu pic.twitter.com/XspARQcKcb — Santa Monica Mirror (@SMMirror) June 16,...

(Video Recap) “No Kings” Protest Comes to Downtown Santa Monica

June 15, 2025

June 15, 2025

Palisades Park was one of a dozen LA locations where protestors took to the streets on Saturday to challenge ICE...

California Offers Mortgage Relief to Homeowners Displaced by Wildfires, Floods

June 15, 2025

June 15, 2025

CalAssist Mortgage Fund Provides up to $20,000 in Grants for Mortgage Payments California has opened applications for the CalAssist Mortgage...

Water and Sewer Rate Hikes Coming to Santa Monica for Infrastructure Upgrades

June 15, 2025

June 15, 2025

The rate adjustments will support routine Capital Improvement Projects, address inflation, and enhance water resiliency The Santa Monica City Council...

Senator Alex Padilla Forcibly Removed, Handcuffed at DHS Press Briefing in Los Angeles

June 13, 2025

June 13, 2025

Security or Censorship? Padilla Removed After Questioning Secretary Kristi Noem U.S. Sen. Alex Padilla, D-Calif., was forcibly removed Thursday during...

Film Review: Ballerina

June 13, 2025

June 13, 2025

FILM REVIEWBALLERIINARated R125 MinutesReleased June 6th I’m happy to see the contrast in the style of movies playing this summer....

(Video) Senator Alex Padilla Being Forcibly Removed at Secretary Kristi Noem’s DHS Press Conference for Attempting to Ask Questions

June 12, 2025

June 12, 2025

In a disturbing and unprecedented move, FBI agents grabbed the sitting California Senator, dragged him out of the room, and...

THIS WEEKEND: Skate Series Hits Venice with $25K Top Prize

June 12, 2025

June 12, 2025

The Venice Beach event will showcase street-level action, judged on amplitude, trick difficulty, execution, style, and overall impression Skateboarders are...

Virtual Event to Explore Palisades’ Horticultural Heritage

June 12, 2025

June 12, 2025

The event will highlight how these trees continue to inspire community resilience and regrowth The Santa Monica Mosaic series will...

SMPD Announces Safety Measures Ahead of Upcoming ‘No Kings’ Rally on Westside

June 12, 2025

June 12, 2025

Enhanced patrols, rapid-response teams, and advanced technology for situational awareness are part of a detailed operational plan The Santa Monica...

THIS WEEKEND: Santa Monica Hosts 33rd Annual Juneteenth Celebration

June 12, 2025

June 12, 2025

The event, which draws over 2,000 attendees annually from Santa Monica, West Los Angeles, and beyond, was first funded by...

World-Class Chefs and Local Farms Bring Culinary Magic to Santa Monica This June

June 12, 2025

June 12, 2025

3 Nights, 3 Unforgettable Dinners: Santa Monica’s Michelin + Farm Feast Series A trio of exclusive culinary events is set...

Third Annual Rosé on Rose Wine Fest Comes to Venice Beach This Weekend

June 11, 2025

June 11, 2025

Rosé offerings priced between $8 and $10 per glass at various Rose Avenue establishments The third annual Rosé on Rose...