Pico Roots Aims to Be a Hub for Homegrown, Small and Micro Businesses Which Support Local Creators
The Community Corp. of Santa Monica hosted a ribbon-cutting ceremony for Pico Roots, the city’s first small business marketplace, according to a news release. Partially funded by the City of Santa Monica, Pico Roots aims to support local entrepreneurs and celebrate diversity and community.
According to its website, Pico Roots aims to be a hub for homegrown, small and micro businesses which support local creators. The marketplace accepts business applications on a year-round rolling basis. Qualified companies include anchor businesses (brands seeking a fixed 10×10 space on a term of 6 months or more) or incubator businesses (brands that can feature their items in the market’s “mixed retail sections”).
“Last year, Brunson Terrace brought much-needed affordable housing to our city, and now this same property has Pico Roots Marketplace to support and lift up small businesses in our city’s most underserved community,” Mayor Phil Brock, who attended the ribbon cutting, said. “This city-funded project makes great strides in three of our five key strategic priorities: Addressing Homelessness, Economic Growth & Cultural Vitality, and Justice, Equity & Diversity. It’s a win-win-win.”
The marketplace features vendors such as Adey Gojo Coffee and Catering, Tiny Bee Cards, Lucky Bug Clothing, Youthful Savings Marketplace, Sunny Moore Collection, Queens and Kings Hair Love It, and Soleil Satnam.
Pico Roots is located at 1819 Pico Boulevard. For more information, visit www.picoroots.com.
