“Our gray cakes are a visual metaphor for the cloud that can descend during a depressive episode,” organizers said. “The energy and community created at our shops have proved transformative for the organizers as well as our customers.”
The pop up shop will host a gallery opening with cake, photography, music, t-shirts and wine on today, May 6, from 7-10 pm and will be open Saturday, May 7, at 10am at Streetcraft LA, 2912 Main St., Santa Monica.
The Depressed Cake Shop Pop Up raises money and awareness for mental health issues across the world; this deliciously fashionable one-time event will feature a curated photo gallery by the Broken Light Collective, a limited edition t-shirt created by Wear Your Label and baked goods by local artisans.
The funds raised will benefit St. Joseph Center in Venice, for the center’s mental health initiatives. The center serves more than 6,000 individuals annually.
“The Depressed Cake Shop believes that mental health issues will be more effectively managed when there is an open dialogue and that is what we are working to create,” said Depressed Cake Shop’s Valerie Van Galder.
Established in 2013 in the United Kingdom, the Depressed Cake Shop has raised
over $100,000 for charities around the world by local bakers to donate gray baked goods. The project has received global attention, and continues to grow from strength to strength. For more information go to: depressedcakeshop.com.
