September 20, 2020 Breaking News, Latest News, and Videos

Tourism Adds $1.2 Billion To Santa Monica Economy: CVB President:

By Misti Kerns

President/CEO Santa Monica Convention & Visitors Bureau

It’s no secret that tourism provides a viable and sustainable economy in Santa Monica. In 2011, more than 10,000 people were supported directly from tourism in jobs that cannot be exported. These employees and our community welcomed more than 6.5 million visitors from outside of LA County, who generated more than $1.2 billion to our local economy.

The economic benefits from tourism reach every Santa Monica resident, saving each household more than $809 in taxes that fund street improvements, police and fire departments, parks and community programs; providing an amazing destination for all of us to enjoy!

Tourism remains strong and our city continues to invest in the future with a variety of development projects that will enhance the resident and visitor experience. Through strategic partnerships, careful planning and Santa Monica hotels’ aggressive rate management, our destination has rebounded from the recession quickly with an average hotel occupancy rate of 86 percent, the highest in LA County and our retail and culinary partners are finally seeing growth as well.

Santa Monica has strived for a balanced visitor base divided between domestic and international travelers and benefits from carefully managed events annually that occur during our off season including Independent Sprit Awards, Rose Bowl events, Los Angeles Marathon, Northern Trust Open, and the American Film Market (AFM).

Santa Monica looks to increase our international visitors, who spend more, stay in the destination longer, and use public transportation. In April, Santa Monica will have the opportunity to engage with tour operators and travel media from more than 70 different countries at the U.S. Travel Association’s International Pow Wow in Los Angeles. Additionally, top retail buyers will experience our destination first hand during “Shop America,” an exclusive event sponsored in partnership with Santa Monica CVB, Santa Monica Place, Downtown Santa Monica Inc. Gray Line Tours, American Express and U.S. Travel Association.

How important is international travel?

Last month, President Obama announced a national strategy to boost travel and tourism to the U.S., emphasizing the fact that tourism is a critical component of job creation.

Santa Monica CVB is working closely with public and private leaders to assist with the visa reform program and the development of this new plan and will proactively invest in opportunities that will enhance Santa Monica tourism and ensure a successful and sustainable future for our community.

in News
Related Posts

4.6 Quake Felt in Santa Monica

September 19, 2020

September 19, 2020

4.6 magnitude quake recorded Friday night By Sam Catanzaro A 4.6 magnitude earthquake struck the San Gabriel Valley Friday sending...

Edify TV: Miramar Santa Monica Redevelopment

September 18, 2020

September 18, 2020

The Santa Monica skyline may look different in the future with a major redevelopment of the Fairmont Miramar Hotel &...

‘Fresh Prince Of Bel Air’ Mansion For Rent On AirBnb

September 18, 2020

September 18, 2020

Today on Westside Cribz, 30th anniversary of “The Fresh Prince of Bel Air” Airbnb is renting out the mansion for...

SMMUSD Kindergarten Enrollment Down 20% : Santa Monica Beat – September, 17, 2020

September 17, 2020

September 17, 2020

Local news and culture in under 5 minutes. * SMMUSD Kindergarten Enrollment Down 20% * As Covid-19 Cases Drop Will...

Edify TV: Sit-down Dining Safety?

September 17, 2020

September 17, 2020

Despite a recent CDC report stating the risks of in-person dining, many Westside restaurant patrons feel the experience is safe....

Sur La Table Closing Santa Monica Location

September 16, 2020

September 16, 2020

1930s building listed for lease By Sam Catanzaro Sur La Table, the popular kitchenware retail chain, is closing its downtown...

Death by Suicide at Santa Monica Place

September 16, 2020

September 16, 2020

Man dies by suicide Wednesday morning By Sam Catanzaro A man died by suicide at Santa Monica Place mall Wednesday....

Santa Monica Partners With Local Elementary Schools to Provide More Outdoor Spaces

September 16, 2020

September 16, 2020

Playground Partnership agreement goes live By Toi Creel The City of Santa Monica and local schools are working together to...

Charges Filed Against Man for Sexually Assaulting Elderly Victims

September 16, 2020

September 16, 2020

Juan Victor Mendoza faces four felony charges Prosecutors have filed charges against a man for sexually assaulting elderly victims at...

COVID-19 Continues to Decrease in County but Air Quality Reducing Testing

September 15, 2020

September 15, 2020

Smoke advisory in effect through Wednesday By Sam Catanzaro While COVID-19 cases continue to decrease in Los Angeles County, health...

Edify TV: Westsiders Working out Amid Poor Air Quality

September 15, 2020

September 15, 2020

With poor air quality due to wildfire smoke, local health officials are urging the public to avoid outdoor activity but...

COVID-19 Could Have Been in Area as Early as Last December

September 15, 2020

September 15, 2020

UCLA study reports significant increase in coughs and acute respiratory failure prior to first official cases of COVID-19 By Sam...

Willy California Wants Men to Rethink Their Closet

September 15, 2020

September 15, 2020

Local clothing line reimagines athleisure By Toi Creel With ranges in styles for men’s clothing from suits and professional clothing...

Police Searching For Robbery Suspects: Santa Monica Beat – September, 14, 2020

September 14, 2020

September 14, 2020

Local news and culture in under 5 minutes. * Police Searching For Robbery Suspects * Should School Board Representatives Have...