July 2, 2025 Breaking News, Latest News, and Videos

VIDEO: Westside Fashion – Discover Hot Looks For Summer At Ruti:

With every round-trip from her hometown in Tel Aviv, Israel, techie Ruti Zisser would lug more and more coveted pieces of clothing from the Holy Land back to her studio in Palo Alto to sell at trunk shows to her friends.

Soon, with more designer items to import and an unstoppable growing list of clients, she opened the first Ruti store in Town and Country Village across from Stanford University.

This brick-and-mortar boutique now has five locations, with the youngest living in the bustling fashion district on Abbot Kinney Blvd. Ruti brings a rustic yet modern style to the boho-chic fare typically seen on the street. This multi-brand store brings hard-to-find clothing and accessories from Tel Aviv to an otherwise homogenous American fashion.

Owner Zisser has said in the past that she looks for clothing that is flattering to women of all shapes, sizes, styles, and opinions. She either designs or handpicks every piece in the collection.

“My stores tell my story – a story of love and fashion,” Zisser said on her retailer site. “I showcase a mixture of women’s ready-to-wear shoes, bags and jewelry which, together, create a singular, carefully-curated collection. Chic and modern, the collection combines my love of fashion with my Israeli roots, as most of the brands my stores carry are Tel-Aviv based.”

With established locations in the Bay Area and another on Montana Ave. (their first store opened in Palo Alto in 2009 and spread from there), Ruti is regularly bringing Middle Eastern sensibilities to the West Coast. What’s more, Ruti emphasizes fair trade and sustainable handwork; items range from $60 to $200.

“Everything that we carry in our boutique is all-Israeli inspired and all manufactured there, as well, in the city of Tel Aviv,” said Alyson, the Ruti merchandiser.

So, what’s hot this summer?

One of their best-selling garments is the Gloria dress, a geometrical dolman-like frock synched by a thin belt that hides inside the back.

“We get it in a lot of different colors and patterns throughout the year … it’s just an easy, very lightweight fabric. It’s also very flattering and women seem to find it easy to wear for any occasion, from casual to a wedding even. And it seems to be something that’s easy but also very chic and effortless.”

Another bestselling item if you’re looking for a non-body conscious outfit is Ruti’s Kisim Vest, meaning “pockets” in Hebrew.

“Basically it’s just a really great, versatile piece, again effortless-chic. It adds a lot of dimensions to any outfit really. So you can pair it with a dress, leggings, skinny jeans, shorts. We’ve sold out of it quite a few times.”

It’s safe to say Ruti is fit for all shapes and sizes. Their loose-fitting clothing plays well with L.A.’s year-round Mediterranean climate. But that’s not all they have.

If you’re hunting for European-inspired accessories, Ruti sells unorthodox jewelry and handbags. Chunky gold cuffs, necklaces with lava rock, and earrings made of bent metal pair well with the fine leather bags that eschew the current trends – this is essentially the Ruti principle.

Ruti is located at 1410 Abbot Kinney Blvd. in Venice. Their store hours are Monday through Saturday from 10 a.m. to 8 p.m. and on Sundays from 11 a.m. to 7 p.m. For more information call the store at 310.450.0411 or visit ruti.com.

in News
<>Related Posts

People are Using Palisades for “Disaster Tours.” Local Officials Are Trying to Stop Them

July 1, 2025

July 1, 2025

A new motion introduced to City Council requests a coordinated strategy from LADOT, the Los Angeles Police Department, and the...

Santa Monica Favorite Esters Rebrands as Esters Wine Shop & Oyster Bar

June 30, 2025

June 30, 2025

New Concept Launches With French-Spanish Flair and Free Bubbles Esters Wine Shop, the fave Parisian-style wine bar in downtown Santa...

Letter to the Editor: Santa Monica’s Great Park: It’s Time to Deliver on 100 Years of Promise

June 30, 2025

June 30, 2025

Santa Monica stands at the edge of history. For nearly a century, residents have consistently supported turning the airport land...

Why Nordstrom Says It’s Closing Its Santa Monica Place Location

June 30, 2025

June 30, 2025

A Nordstrom spokesperson explained the closure as a strategic realignment Nordstrom confirmed its decision to close its Santa Monica store...

Three-Bed Palisades Highlands Townhouse Hits Market for $1.7M

June 30, 2025

June 30, 2025

The Mediterranean-style property, located at 1529 Michael Lane, is part of a 71-unit community A remodeled 1,919-square-foot townhouse in the...

Six-Bed Mar Vista Hilltop Home Under Construction Lists for $5.3M

June 30, 2025

June 30, 2025

The private backyard is complete with a pool, spa, fire pit, built-in BBQ, and areas for outdoor dining A stunning...

(Video) Getty Villa Reopens Six Months After Dodging Destruction of Palisades Wildfires

June 29, 2025

June 29, 2025

With the reopening also comes a new exhibit, “The Kingdom of Pylos” Getty Villa Reopens Six Months After Dodging Destruction...

Free Virtual Planetarium Shows Coming to SMC in July

June 29, 2025

June 29, 2025

The virtual format is in place as construction of the new SMC Planetarium and Observatory nears completion The Santa Monica...

Santa Monica Adopts $793.3M Budget for FY25-27, Prioritizing Housing and Safety

June 29, 2025

June 29, 2025

The budget preserves core services and invests in major projects, including over $1 billion in hotel investments The Santa Monica...

Iranian Pastor in West L.A. Speaks as Church Rocked by Immigration Raids 

June 28, 2025

June 28, 2025

Five Detained as Fear Spreads Through Persian Christian Faith Community  Fear has spread through a West Los Angeles congregation after...

California Doubles Down on Hollywood: $750M in Tax Credits Approved for Film and TV Industry

June 28, 2025

June 28, 2025

State Lawmakers Back Major Expansion of Production Incentives, Raising Job Projections Los Angeles’ film and television industry is poised to...

Park: “Our Water Infrastructure Must Be Emergency-Ready Every Day”

June 28, 2025

June 28, 2025

Councilwoman expressed cautious relief at the news but emphasized the need for robust infrastructure The Los Angeles Department of Water...

Washington Square Pizza Opens to the Public

June 28, 2025

June 28, 2025

New York Style Pizza “By-The-Slice” Now at the Beach By Nick Antonicello  Washington Square Pizza formally opened its doors today...

California Allocates $5B for Road Repairs, Transit Expansion

June 28, 2025

June 28, 2025

The funding aims to improve road safety, reduce traffic congestion, and promote cleaner transportation California is investing nearly $5 billion...

THIS SUNDAY: Palisades Symphony Presents “Best of Broadway”

June 28, 2025

June 28, 2025

The performance will feature a full orchestra playing iconic selections, from John Philip Sousa’s *El Capitan* and George Gershwin’s *The...