January 16, 2021 Breaking News, Latest News, and Videos

Creating Goodwill Through Sustainable Business Practices

We’ve all experienced more challenges that were indeed unanticipated just a year ago. And those experiences, while wholly unique, are shared phenomena. There are just as many businesses struggling right now due to no fault of their own as there are people struggling. Regardless of whether your business or you are dealing with complex problems, it’s by working on bettering the community that leads to better circumstances down the road. 

Today’s work and public health environment have reshaped how a lot of people go about their day. From remote learning at home for students to businesses being opened at reduced capacity to restaurants being opened and closed, how adaptive an individual and organization is will be a critical factor moving forward. It’s evident that due to the current state of things, flexibility and adaptability are crucial and essential for success. 

With so many challenges we face daily, how a person or business pivots will create a pathway for success. Planning a pivot that matches your long-term strategies will help you avoid other pitfalls that will inevitably present themselves. 

Surviving The Downturn

So how do small businesses and individuals adapt to the constantly changing environment? How does a restaurant, for example, avoid closing its doors permanently while still catering to its clients? Rethinking what your client pool may want or need and anticipating how best to serve them is an essential factor in your business strategy moving forward. 

The Law of Reciprocity

Social Psychologists reference a phenomenon known as the law of reciprocity. The theory states that when someone does something of goodwill, there is a deep-rooted need to reciprocate that kindness. In fact, the impulse to return the favor is often more robust than the original act. The law of reciprocity observes that the reciprocal action is often more substantial than the original act. 

There’s simplicity in giving, and that goodwill often leads to reciprocal actions. In other words, by giving to others, you are more likely to receive in return. 

Giving To Those In Need 

Many businesses are making pivots to focus their business strategy on creating delivery options rather than walk-in customers. Additionally, many non-profits and other groups are catering their efforts to making delivery options available for people at high risk, from those with disabilities or senior citizens. 

In fact, charitable giving and efforts have increased by over 4% over the previous year. This increase is in spite of the fact that a whole swath of America is suffering from slowdowns, job loss, and other economic uncertainties.  With the emphasis on staying at home and with many businesses pivoting to delivery options, those delivery drivers’ environmental impact can be profound. 

By pivoting to delivery and take-out, as well as looking at ways to assist people in your community, the law of reciprocity states that those good deeds will be rewarded, often more than you initially contributed. But the goal can’t be on your reward; instead, your focus must be authentically upon helping others. 

Whether you are a business owner or an individual, strategizing how to pivot when things get better and any unforeseen downturns are critical strategies to develop. Being flexible in your planning and adapting as necessary is a smart tactic.

Creating Sustainable Actions 

For those looking at sustainable ways to get delivery and are considering an electric vehicle (EV), being able to adequately and safely charge your EV can be problematic. There are ev charging stations designed for the home, and all have varying degrees of quality. But for the person looking to have a reliably charged vehicle but unsure what ev station may be open, a home charging kit is a great option. 

Another option for better sustainability is the type of packaging your product or food is delivered in. Consider environmentally friendly or recycled packaging and maximize your packaging space before sending it out for delivery. Too often, shipped or delivered items are packaged in too many containers or bags, creating unnecessary waste. 

By creating goodwill within your community, those actions partnered with a responsible, sustainable plan is an act of kindness that, if implemented correctly, will raise your profile within the community and will attract more people through the law of reciprocity.

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