February 29, 2024 Breaking News, Latest News, and Videos

Chipotle Opening New Concept “Farmesa” in Santa Monica

Farmessa will soft open at Third Street Promenade’s Kitchen United Mix this month

By Dolores Quintana

Farmesa is a new brand and California-inspired fresh eatery concept from Chipotle. Much like regular Chipotle Mexican Grill restaurants, guests will be able to customize their orders with choices of protein, greens, vegetables and grains. Farmesa will first soft open in partnership with Kitchen United Mix location on the Third Street Promenade in Santa Monica, at 1315 3rd Street, with a smaller menu and shorter hours until they officially open in March. 

The restaurant will serve meals in bowls and each bowl will come with your choice of one protein, greens, or a grain option, and two side dishes. The bowls will also come with a choice of five different sauces and a topping to finish off the dish. Some of the meals that Farmesa has planned when the restaurant is fully open include Classic Santa Maria-style Grilled Tri-Tip Steak, Everything Spice-Crusted Ora King Salmon, Whipped Potatoes, Golden Beets, Sprouted Cauliflower, and Sweet Potato Chips. The bowls will be priced between $11.95 to $16.95 each. 

Customers can purchase Farmesa’s food through the kitchenunited.com/santamonica, Kitchen United Mix’s onsite kiosks or through delivery apps like Doordash

This new concept will function as a test kitchen of sorts for Chipotle and be a place for the chain and its cooks to work and learn more about how to innovate within the overall Chipotle concept. Farmesa could also serve as a potential incubator for the future of Chipotle. 

Brian Niccol, Chairman, and Chief Executive Officer said, in a written statement, “One of our strategic objectives is to create or invest in emerging culinary spaces and restaurant concepts that fit within Chipotle’s food with integrity mission and make fresh food daily. Our New Ventures team, which was created in 2022, developed a unique restaurant concept that uses classic culinary techniques with flavorful ingredients in a fast casual setting that we’re excited to test and learn on before we determine a broader rollout strategy.”

Farmesa was created with the collaboration of James Beard Award-winning Chef Nate Appleman who is the Director of Culinary Innovation at Farmesa. Appleman has been contributing to the innovation of the menu at Chipotle since the mid-2000s. 

Additionally, the beverages at Farmesa will come courtesy of Tractor Beverage Co. These drinks are 100% Certified Organic, Non-GMO and All-Natural. Customers will also have the option of purchasing still or sparking bottled water. 

Nate Lawton, Vice President of New Ventures at Chipotle said, via a press release, “Launching Farmesa in the Kitchen United Mix food hall in Santa Monica and partnering with third-party partners for pickup or delivery will allow us to reach a large number of consumers, learn quickly, and evolve our concept and menu so that we can deliver on our goals before expanding,” said. “We believe there’s an opportunity to serve premium, craveable food every day and we’re eager to bring this new concept to life.”

Related Posts

Leap Day Brings Once-in-Four-Year Deals at Popular Restaurants All Day Long

February 28, 2024

February 28, 2024

Krispy Kreme, Dunkin’, and More Roll Out Special Offers to Mark the Occasion Leap Day, that rare additional day occurring...

Sweet Lady Jane’s Social Media Tease Continues As Locations Sport Hiring Notices

February 28, 2024

February 28, 2024

Mysterious Posts Leave Fans Eager for the Return, But Questions Linger By Dolores Quintana After resurfacing on social media, the...

Upcoming Ice Cream Shop on Montana Ave. Will Serve Multitude of Vegan Flavors

February 28, 2024

February 28, 2024

The Company Has Come a Long Way Since Its Humble Beginnings as a New York City Food Truck By Zach...

(Video) Pro-Palestine Protest at the Beverly Wilshire Hotel

February 28, 2024

February 28, 2024

Protesters were there to protest the arrival of U.S. Representative Nancy Pelosi Counter-protesters drove by in a car. @smmirrornews Pro-Palestine...

(Video) Restaurants Replace Glass Front Doors After Late Night Robbery Spree in Del Ray

February 28, 2024

February 28, 2024

Seven restaurants and small businesses in Del Rey and Venice, including Nick the Greek and Dudley Market, were robbed. Council...

SMMUSD Appoints New Asst. Superintendent of Education Services

February 27, 2024

February 27, 2024

Dr. Williamson Will Assume Her Role on March 8, Bringing 17 Years of Education Experience In a special board meeting...

Hollywood Royalty to Shine at 96th Oscars: First Wave of Star-Studded Presenter Lineup Unveiled

February 27, 2024

February 27, 2024

Incredible Lineup of Actors and Previous Oscar Winners Announced Executive producer and showrunner Raj Kapoor, along with executive producers Molly...

Vote Smart, Vote Early: Streamlining Your 2024 Presidential Primary Experience in L.A. County

February 27, 2024

February 27, 2024

Skip the Lines and Save Time – Your Guide to Early Voting Options  In preparation for the upcoming 2024 Presidential...

Iconic Venice Beach Sculpture and Landmark to be Removed, Returned to Artist’s Property

February 27, 2024

February 27, 2024

Since the Money, Effort or Desire to Purchase the Piece Appears to Not Be There, the Artist Wants It Back...

(Video) Heartfelt candlelight vigils in Westchester and West Hollywood for Nex Benedict

February 27, 2024

February 27, 2024

The non-binary 16 year old student with Choctaw ancestry died in Owasso, Oklahoma after being beaten by three older high...

Sweet Lady Jane Sparks Hope of Return – Popular Bakery Hints at Reopening Across LA

February 27, 2024

February 27, 2024

After Abrupt Closures, Beloved Bakery Hints at a Comeback, Leaving Fans Intrigued  Sweet Lady Jane, a Los Angeles cake bakery...

Waymo’s LA Expansion Hits Roadblock: CPUC Temporarily Halts Self-Driving Company’s Plans

February 26, 2024

February 26, 2024

California Public Utilities Commission suspends Waymo’s service expansion for 120 days. California’s Public Utilities Commission (CPUC) has put a temporary...

Real Estate Giant Funds LAPD Union Fund to Sway L.A. City Council Election in March

February 26, 2024

February 26, 2024

Santa Monica Company Responsible for LA’s Largest Mass Eviction Gives $400,000 Santa Monica-based Real estate investment trust company Douglas Emmett...

Santa Monica College Unveils 2024 Spring Jazz Series Lineup

February 26, 2024

February 26, 2024

Tickets for each concert are priced at $10 and can be purchased in advance The Santa Monica College Music Department...

Downtown Wellness Center Bridges Gap Between Psychedelics and Meditation

February 26, 2024

February 26, 2024

The Center Has Partnered With Local Agencies and Gave Free Sessions to Around 500 Veterans in Two Years By Zach...