August 31, 2025 Breaking News, Latest News, and Videos

Table Tennis tournaments as a part of the sports content business

The global sports market will continue to grow over the coming years as more and more businesses seek to create and grow sports businesses. 

Completely unexpected events sometimes influence the surge of interest in specific sports disciplines and directions. For example, many people could postpone a child’s birth during the pandemic outbreak due to Covid-19. However, after a couple of years, the addition of the family became relevant again, so partners, for example, returned to a healthier lifestyle.

Most people consider their options before settling on a particular sport. Some choose running, while others are enthusiastic about team sports. One of the sports that attracts the audience is table tennis. This activity effectively affects physical qualities. At the same time, it is a competitive discipline: table tennis tournaments get over a million views on YouTube.

BETER Sports offers an extensive sports content portfolio at SBC Summit Lisbon 

The secret of insane table tennis popularity lies in the tension during the tournament because, at any moment, the winning athlete can “surrender.” Such a match is exciting to watch, so creating sports content, for example, dedicated to table tennis, is definitely to gain recognition. However, it is important that this content is of high quality and meets the audience’s requirements.

BETER Sports offers a diverse range of B2B sports betting content designed to cater to sports fans. The brand’s extensive portfolio encompasses fast table tennis and basketball events available 24/7. The product can attract new audiences seeking fast sports content.

Next-gen table tennis contentis designed to maximize sportsbooks’ revenues and increase bettors’ engagement. BETER Sports product, Setka Cup, offers:

  • 24/7/365 coverage
  • 10,000+ events per month
  • 23+ minutes average match duration
  • up to 33 markets

Creating high-quality sports content is the crucial reason most audiences choose a particular brand. At SBC Summit 2024 in Lisbon, many business leaders can learn more about the BETER brand’s products and insights in more detail. The BETER brand offers an extensivesportscontent portfolio,10,000+ monthly events, and 24/7/365 live-streaming capabilities. 

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