July 3, 2025 Breaking News, Latest News, and Videos

Santa Monica Pier Corp. Hires Pier Administrator:

S. Jay Farrand, former Marketing Director for Marina-based TOMS Shoes, has been named the new Pier Administrator by the Santa Monica Pier Corporation, it was announced on April 26.

With the Pier restored and looking at its next 100 years, a new Corporation Board, city Pier Manager, and Pier Corporation Administrator have been brought in to enhance the vitality, diversity and sustainability of the unique and much beloved icon, ensuring its future as a world-class destination for those from afar as well as for locals.

“We are thrilled to have Jay join us with his amazing skills and experience,” Judy Abdo, the Chair of the Santa Monica Pier Corporation, stated. “We know he will be an innovative force for truly ensuring the Pier is as relevant and exciting to the community and region today and tomorrow as it has been in the past – only far more so!”

Farrand spent the two and a half years building the TOMS brand and developing all consumer marketing campaigns and outreach. Before that, after graduating with an MBA from Columbia University, he was awarded a rare fellowship to consult with top agencies of every discipline, including Advertising, PR, Entertainment Marketing, Market Research, and Brand Strategy. After receiving a BA in Creative Writing with minors in Economics and Cognitive Science, he spent several years in New York media and marketing agencies, developing strategies for clients like VISA and HBO.

“When I learned about the plans and resources committed to enhancing the Pier area, I thought ‘Of Course!’ Everything should be better on the pier: eating, listening to music, watching whales or movies, almost anything,” Farrand stated. “It’s the perfect platform for amazing content and I’m really excited to help curate that experience.”

in News
<>Related Posts

Proposed Rebuilding Authority for Wildfire Recovery Sparks Local Control Debate

July 2, 2025

July 2, 2025

Plan Aims to Streamline Rebuilding but Raises Questions Over Community Input A proposed “Resilient Rebuilding Authority” to oversee recovery from...

Pentagon Orders Troop Drawdown in LA: 150 National Guard Members Reassigned to Wildfire Duty

July 2, 2025

July 2, 2025

Federal Forces Begin Partial Withdrawal From Protest Response as California Leaders Push Back U.S. Northern Command announced Tuesday that 150 National Guard...

(Video) ‘World’s Strongest Man’ Champion Pulls Big Blue Bus for 30 feet

July 1, 2025

July 1, 2025

World-class strongman Martins Licis pulled a 34,680‑pound, 35-feet long, battery electric bus through the Pier to set off Pier 360...

California Highway Patrol Deploys for Independence Day Enforcement Surge

July 1, 2025

July 1, 2025

All Available Officers to Hit California Highways for Holiday Weekend As Californians gear up for Fourth of July festivities, the...

Court Postpones Arraignment for Driver in Malibu Crash That Killed Four Students

July 1, 2025

July 1, 2025

Fraser Michael Bohm Faces Murder Charges in Fatal PCH Wreck  The arraignment for Fraser Michael Bohm, the 23-year-old man accused...

More Commercial Uses Could Be Coming to RAND Building

July 1, 2025

July 1, 2025

Amendment Unlocks New Opportunities, Secures $5.5 Million in Community Benefits The Santa Monica Planning Commission unanimously approved an amendment to...

People are Using Palisades for “Disaster Tours.” Local Officials Are Trying to Stop Them

July 1, 2025

July 1, 2025

A new motion introduced to City Council requests a coordinated strategy from LADOT, the Los Angeles Police Department, and the...

Santa Monica Favorite Esters Rebrands as Esters Wine Shop & Oyster Bar

June 30, 2025

June 30, 2025

New Concept Launches With French-Spanish Flair and Free Bubbles Esters Wine Shop, the fave Parisian-style wine bar in downtown Santa...

Letter to the Editor: Santa Monica’s Great Park: It’s Time to Deliver on 100 Years of Promise

June 30, 2025

June 30, 2025

Santa Monica stands at the edge of history. For nearly a century, residents have consistently supported turning the airport land...

Why Nordstrom Says It’s Closing Its Santa Monica Place Location

June 30, 2025

June 30, 2025

A Nordstrom spokesperson explained the closure as a strategic realignment Nordstrom confirmed its decision to close its Santa Monica store...

Three-Bed Palisades Highlands Townhouse Hits Market for $1.7M

June 30, 2025

June 30, 2025

The Mediterranean-style property, located at 1529 Michael Lane, is part of a 71-unit community A remodeled 1,919-square-foot townhouse in the...

Six-Bed Mar Vista Hilltop Home Under Construction Lists for $5.3M

June 30, 2025

June 30, 2025

The private backyard is complete with a pool, spa, fire pit, built-in BBQ, and areas for outdoor dining A stunning...

(Video) Getty Villa Reopens Six Months After Dodging Destruction of Palisades Wildfires

June 29, 2025

June 29, 2025

With the reopening also comes a new exhibit, “The Kingdom of Pylos” Getty Villa Reopens Six Months After Dodging Destruction...

Free Virtual Planetarium Shows Coming to SMC in July

June 29, 2025

June 29, 2025

The virtual format is in place as construction of the new SMC Planetarium and Observatory nears completion The Santa Monica...

Santa Monica Adopts $793.3M Budget for FY25-27, Prioritizing Housing and Safety

June 29, 2025

June 29, 2025

The budget preserves core services and invests in major projects, including over $1 billion in hotel investments The Santa Monica...