Sit On “Modern Family” Dad Phil Dunphy Today At The Santa Monica Pier:

One of the 'Modern Family' bench promotions.

To coincide with today’s DVD and Blu-ray release of “Modern Family” season four, a quirky advertising blitz is coming to Santa Monica and Los Angeles.

As part of the advertising campaign, Phil Dunphy (played by actor Ty Burrell) is advertising his real estate company across the city on 245 benches, one of which will be on the Santa Monica Pier today from 11 am to 5 pm.

Target will also be selling exclusive “Phillowcases” with purchase of the Blu-ray or DVD, inspired by the “Career Day” episode of season four for a limited time only while stocks last.

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