The City of Malibu joined the “Do Your Thing Campaign,” Energy Upgrade California’s statewide campaign to educate all Californians about smarter energy use to make the state cleaner, healthier and more prosperous.
The program aims to reduce pollution from power plant carbon emissions, decrease pollution-related health costs, promote an active outdoor lifestyle, and create jobs and economic development.
Created by the California Public Utilities Commission in 2011, Energy Upgrade California is a statewide customer engagement initiative to promote energy management concepts, energy efficiency actions, and clean energy opportunities for the state’s residents and businesses.
Do Your Thing is working to raise awareness and educate California residents and small businesses to take simple actions, including:
· Unplugging home electronics when turned off (average household savings: $100 annually)
· Upgrading to LED light bulbs (average household savings: $70 annually)
· Using high-energy devices (dishwashers, air conditioners, washing machines) at low-cost times to save money and cut the user’s carbon footprint
· “Do Your Thing taps into the pride, diversity and power that each California resident and small business has to create a big change for our state through smart energy use,” said California Public Utilities Commissioner Carla Peterman. “Although we lead the nation in efficiency, we must do more to reach our aggressive goals. That’s why we’re working to empower every Californian with the tools and information to become energy stewards through more efficient energy choices.”
The multi-language (English, Spanish, Chinese, Korean, Vietnamese) Do Your Thing message will engage Californians through print, radio, TV, billboards, social media, a website, and community events. To learn more, visit https://www.energyupgradeca.or
