The effort is part of the city’s broader equity and inclusion strategy
In response to a rise in hate crimes across Los Angeles County, the City of Santa Monica has launched a new initiative in partnership with LA County’s “LA vs Hate” program to promote unity and community action.
The campaign, titled Signs of Solidarity, encourages residents and businesses to display free posters and yard signs bearing the message “Santa Monica Neighbors United Against Hate.” The signs are available for pickup at City Hall and Virginia Avenue Park, while supplies last.
Santa Monica Mayor Negrete urged public participation in a video released by the city, emphasizing the importance of standing together in the face of rising hate and discrimination. “As a longtime business owner, I can’t stress how important it is to come together as a community right now,” Negrete said. “We are in a time when hate and discrimination are abundant.”
The effort is part of the city’s broader equity and inclusion strategy. Santa Monica has reaffirmed its commitment to addressing systemic racism and advancing equity, as outlined in its developing Citywide Equity Plan. The initiative includes racial justice efforts, reparations and land back programs, and the formation of a Community Connector Program aimed at bridging gaps with historically underrepresented groups.
Free signs and posters can be picked up at City Hall, 1685 Main St., and Virginia Avenue Park, 2200 Virginia Ave., during regular business hours.
