May 17, 2022 Breaking News, Latest News, and Videos

Pico Shopping District Weathers Recession:

Santa Monica’s shopping districts have been hit hard by the recession but the Pico district hasn’t been hit as hard as the rest.

Jennifer Taylor the City of Santa Monica’s liaison to the Pico Improvement Organization (PIO) told the Mirror “Pico is faring far better than other shopping districts in the City because it is truly a neighborhood serving retail area.” They really don’t cater as much to the high-end customer or tourists. Stores in the district that have been doing very well during the recession are Trader Joe’s and the 99 Cents store. The Pico Trader Joe’s is the highest performing Trader Joe’s in Southern California.

Sales at the Pico Farmer’s Market are also up because more people are cooking at home these days and are interested in sustainable, healthy, high quality ingredients. During these tough times more residents are supporting services and businesses that provide good value and good quality.

Taylor also mentioned that business vacancy rates are dropping in the Pico area because the area’s lower rents compared to other shopping districts have become very appealing to many businesses. Pico’s small businesses are also in a better position to respond to market changes and needs of customers because their owners are in direct contact with their customers.

PIO’s secretary David Ruiz stated that the area is looking at new ways to generate business as well as to rejuvenate the area. Pico has been known as the rougher part of Santa Monica so the PIO is interested in “creating a new identity.” They are approaching this by having the annual Pico Art Walk & Car Show on October 17 which will include the entire boulevard. They are also toying with having evening events to generate more customer traffic, and publishing a promotional magazine that will carry merchant advertising.

Ruiz also noted that during the recession the area’s older restaurants have continued doing well because they have a strong customer base.

The owner of Acapillow, Peter Path, told the Mirror he is a fourth generation business owner on Pico Boulevard. He has operated Acapillow for 16 years and seen “up and downs but has never seen anything like” the current business climate. He makes pillows that are sold in boutiques nationwide and internationally. The recession has forced him to downsize his showrooms in San Francisco and Highpoint, North Carolina and lay people off. In order to keep his business afloat he has begun reupholstering furniture and selling art. He is “looking forward to staying on Pico for the long run and not giving up.”

La Foto owner Marisa Lopez like Path has been grappling with the slow economy by trying to diversify her business. She has added a bilingual educational component to her darkroom and gallery business. She would like to see “more community involvement in art” and more galleries on Pico Boulevard.

in News
Related Posts

Man Who Murdered His Family Members Pleads Guilty To Five Other Killings

May 16, 2022

May 16, 2022

Escobar injured an additional seven other people as well.  By Dolores Quintana A man, Ramon Escobar, has pleaded guilty to...

The price of gasoline in Los Angeles County Has Experienced The Largest Increase Since February

May 16, 2022

May 16, 2022

Gasoline prices in Orange County Have Also Increased By Dolores Quintana Regular self-serve gasoline in the county of Los Angeles...

Santa Monica Travel Summit Of 2022 Returns To Take On Tomorrow

May 16, 2022

May 16, 2022

The Event Was Held At The Jonathan Club On Santa Monica Beach By Staff Writer The 2022 Santa Monica Tourism...

City Council Extends Santa Monica’s Parklet Program: Santa Monica Beat – May 16th, 2022

May 16, 2022

May 16, 2022

Local news and culture in under 5 minutes.* City Council Extends Santa Monica’s Parklet Program * Santa Monica High School Students...

1221 Ocean Avenue Complex Sold For Record Price

May 16, 2022

May 16, 2022

Sold for a record price of $330 million. By Dolores Quintana The Irvine Company has sold 1221 Ocean Avenue to...

Office Construction Is Starting To Rise In Los Angeles

May 15, 2022

May 15, 2022

Property vacancies are still affecting growth.  By Dolores Quintana In March, the Los Angeles Metropolitan area had 3.2 million square...

Santa Monica City Council Selects Doug Sloan as New City Attorney

May 12, 2022

May 12, 2022

At its meeting this week, the Santa Monica City Council appointed Doug Sloan to serve as Santa Monica’s next City...

Landmark Theater Closing in Former Westside Pavillion

May 12, 2022

May 12, 2022

Theater will close at the end of month By Sam Catanzaro The Landmark Pico theater at the former Westside Pavillion...

Community Policing at the Heart of Beat Four

May 11, 2022

May 11, 2022

The Neighborhood Resource Officer (NRO) Program thrives through community involvement and collective work. Today we hear from Officer Aaron Alpert...

Santa Monica High School Among Top-900 Schools in Country

May 10, 2022

May 10, 2022

SAMOHI ranked 829 out of over 18,000 total schools By Staff Writer Santa Monica High School is among the top...

Pico Marketplace Changing Small Businesses Access to Retail Space: Santa Monica Beat – May 10th, 2022

May 10, 2022

May 10, 2022

Local news and culture in under 5 minutes.* Pico Marketplace Changing Small Businesses Access to Retail Space* Grunion Fish Seen...

Video: Westside E-Scooter Injury Rate High Than National Rate for Motorcycles

May 10, 2022

May 10, 2022

The Westside’s injury rate for e-scooters is higher than the national rate for motorcycles, a new study has found. Learn...

Douglas Sloan Set to be Santa Monica’s New City Attorney

May 9, 2022

May 9, 2022

Sloan would be first permanent person to hold post in two years By Dolores Quintana  The next Santa Monica City...

Santa Monica Releases 2022 Homeless Count Results

May 9, 2022

May 9, 2022

Number of unsheltered individuals increases 1 percent in first count since 2020 By Dolores Quintana and Sam Catanzaro The City...

Amazon Bringing 1,000 News Jobs to Santa Monica

May 6, 2022

May 6, 2022

Company signs a lease for a 200,000-square-foot space at the Water Garden  By Dolores Quintana Amazon.com intends to create 2,500...