March 18, 2026
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South Becomes First 3D Bar in the Country: Celebrities Gather At Local Bar to Watch New 3D Television Screens

SOUTH on Wilshire Boulevard in Santa Monica has become L.A.'s first 3D Sports Bar.

After a month of planning, the bar South, located at Stanford and Wilshire, held a private party to unveil their new 3D screens for celebrities and special guests to see the USC vs. Cal football game heading into this past weekend.

Los Angeles Clippers forward Blake Griffin hosted the event, met at the NBA 2K12 video game by Minnesota Timberwolves center Kevin Love for a virtual one-on-one. Other celebrities included former NBA player Jalen Rose, actors Josh Duhamel, Stephen Bishop and Dileep Rao, and movie producer David Furnish among others.

The owners of South said they will not charge for the 3D glasses. They will try a system similar to pool halls where patrons can leave their identification with the bartender and rent the glasses and return them at the end of the night.

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