June 30, 2022 Breaking News, Latest News, and Videos

SMRR Issues Objection To Miramar’s Newspaper Ads:

Santa Monicans for Renters’ Rights (SMRR) issued a statement this week, claiming it “strongly objects” to the Miramar Hotel’s highly misleading full-page advertisements in the City’s local papers that seeking to open “an interest list for potential residents” of apartments they might build if they get approval for their massive expansion project.

The statement also claimed the Miramar’s weblink to sign up on the interest list “reveals the ad to be a grim deception.”

“There is in fact no list that gets one in line for an affordable apartment. Instead, the sign-up page appears to be a ruse to collect contact info from people they can recruit to support the project,” said SMRR co-chair Richard Tahvildaran-Jesswein.

The SMRR steering committee voted on May 10 to condemn the Miramar advertisement “as cynical and deceptive.”

“Santa Monica holds economic diversity high amongst its most cherished values. Santa Monicans for Renters’ Rights has fiercely fought for and defended affordable housing as the key and indispensable pillar supporting our community’s economic diversity,” Tahvildaran-Jesswein said.

“The developers of the Miramar Hotel are exploiting low-income families’ desperate need for housing in a deceptive ploy to promote their massive expansion project,” SMRR steering committee member and former Mayor Denny Zane stated. “They want to claim community support for high-rise luxury condos we don’t need by playing off our real need for affordable housing.”

Santa Monica City Councilmember Kevin McKeown reportedly brought the advertisement to SMRR’s attention.

“There’s never been any discussion of letting this hotel make up its own rules on who gets affordable housing,” McKeown reportedly told the SMRR steering committee. “We need to protect working families and fixed-income seniors from being suckered and exploited.”

Michael Tarbet, a SMRR help-line volunteer, reportedly agreed. 

“It’s important to make sure that truly affordable housing units are created and matched to the local workers and residents who need them. The Miramar’s goal of gaining support for its expansion by this artifice has righteously backfired. They owe an apology to each low-income person they led on, and to the community as a whole.”

in News
Related Posts

Central Coast Brewery Makes Westside Acquisitions

June 29, 2022

June 29, 2022

Figueroa Mountain Brewing acquires Broxton Brewery, The Stalking Horse and more. Staff, current beer taps to remain on board at...

Mexican Restaurant Possibly Expanding Into Former Swingers Space

June 29, 2022

June 29, 2022

Bar Hermanito applies for an alcohol exemption sales permit for space at 802 Broadway in Santa Monica By Dolores Quintana...

Six Family-Fun Westside Fourth of July Events

June 29, 2022

June 29, 2022

Fireworks, parades, runs and more taking place across the Westside  By Ashley Sloan  Pacific Palisades  The Pacific Palisades will be...

California Credit Union Awards Grant to Santa Monica Teacher

June 29, 2022

June 29, 2022

Building electric circuit friendship detectors and applying engineering principles to solve real world problems are Westside school projects receiving funding...

Santa Monica’s Building Bridges Art Exchange Presents: J.J. Martin’s “Role Models”

June 28, 2022

June 28, 2022

A traveling exhibit in partnership with Indianilla Cultural Center, Mexico City and Real de Catorce Cultural Center, Real de Catorce,...

Santa Monica City Council Approves New Rules to Streamline Meetings

June 28, 2022

June 28, 2022

Pilot program will run through end of year By Dolores Quintana At the Santa Monica City Council meeting on June...

Banning Construction of New Gas Stations in Los Angeles?

June 28, 2022

June 28, 2022

Motion from LA City Councilmember Paul Koretz calls for banning the building of any new gas pumping facilities By Sam...

Child Of Elon Musk Receives Approval For Name And Gender Change: Santa Monica Beat – June 27th, 2022

June 27, 2022

June 27, 2022

Local news and culture in under 5 minutes.* Child Of Elon Musk Receives Approval For Name And Gender Change * Smash...

Pico Boulevard Affordable Housing Project Tops Out

June 27, 2022

June 27, 2022

Brunson Terrance coming to 1819 Pico Boulevard in Santa Monica By Dolores Quintana Community Corp. of Santa Monica has completed...

The Los Angeles Real Estate Market May Finally Be Slowing Down

June 24, 2022

June 24, 2022

Real estate sales drop 21 percent in past year By Dolores Quintana The Los Angeles real estate market is showing...

Redevelopment Complete of Former Westside Pavilion Macy’s

June 24, 2022

June 24, 2022

Developer announces complete of West End at Pico and Overland Developer HLW, on behalf of GPI Companies and in partnership...

Mayor Himmelrich’s Tax Transfer Measure Is Favored to Qualify for the November Election

June 24, 2022

June 24, 2022

In a cursory review, the City Clerk’s office verified 10,277 of the over 11,000 signatures  By Dolores Quintana Santa Monica...

Active Shooter Training Set for Santa Monica Middle School Friday

June 23, 2022

June 23, 2022

Drill to take place at John Adams Middle School Friday morning By Sam Catanzaro ​​An active shooter training will take...

Metro Church and Cafe Fundraising To Keep Space in Santa Monica

June 23, 2022

June 23, 2022

Non-profit church and coffee shop shut down following false vermin complaint By Dolores Quintana Metropolis Santa Monica is a multi-use...