At the 2015 Downtown Achievement Awards, Downtown Santa Monica, Inc. was selected as a Pinnacle recipient (the highest level of recognition) in the Leadership & Management Category for its ‘Taking a Leading Role’ initiative, where a revenue decrease due to new city ordinances was dramatically recouped with a strategic parking structure advertising program.
The non-profit organization also took merit honors in Events & Programming for the transformation of a corner surface parking lot into the ice-skating winter wonderland destination ICE at Santa Monica.
Produced by the International Downtown Association, the ceremony headlined IDA’s 61st Annual Conference & Tradeshow in San Francisco from Sept. 30 – Oct. 2, 2015.
The awards recognize outstanding improvements to downtowns around the globe and exceptional projects executed by their dedicated individuals.
