March 20, 2026
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Santa Monica’s Third Street Promenade Lil’ Helpers and Shopping Hours

With many stores opening on Thanksgiving and in the early morning on Black Friday, Third Street Promenade in Downtown Santa Monica will be packed with shoppers looking to score great deals. Santa’s Lil’ Savers will surprise shoppers with some extra holiday cheer.
santa“A handful of lucky Black Friday shoppers in Downtown Santa Monica will receive a holiday shopping spree courtesy of Santa Claus and his band of jolly elves. St. Nick will be making the rounds in Downtown Santa Monica all afternoon surprising shoppers by paying for their purchases, up to $100. It’s just a way of saying thanks for doing your holiday shopping in everyone’s favorite district, Downtown Santa Monica,” organizers said.
HOLIDAY HOURS:
Participating Stores – Thanksgiving Hours | Black Friday Hours
Including, but not limited to:
Abercrombie & Fitch: Closed | 8:00am – 10:00pm
American Apparel: 10:00am – 9:00pm  |  6:00am – 10:00pm 
Adidas: Closed  |  10:00am – 9:00pm  
Aldo: 10:00am – 9:00pm  |  10:00am-12:00am  
Apple: Closed  |  10:00am – 9:00pm
Armani Exchange: 10:00am – 9:00pm 10:00am – 9:00pm  
Banana Republic: Closed | 7:00am – 12:00am  
Barnes & Noble: Closed | 8:00am – 11:00pm
Brandy Melville: Closed |  12:00am – 10:00pm
Champs: Closed |  8:00am – 11:00pm
Dr. Martens: Closed | 8:00am – 9:00pm
Foot Locker: Closed |  10:00am – 9:00pm  
Forever 21: 11:00am – 12:00am  |  11:00am – 12:00am
GAP: 11:00am – 2:00am |  7:00am – 11:00pm
Guess: 10:00am – 11:00pm  |  8:00am – 10:00pm
H&M: Closed |  6:00am – 10:00pm
J. Crew: Closed  |  7:00am – 10:00pm  
MAC: Closed  |  9:00am – 10:00pm
Madewell: Closed  |  7:00am – 10:00pm
PacSun: 10:00 am – 5:00pm | 10:00pm – close
Sketchers: Closed | 6:00am – 10:00pm
Victoria’s Secret: 6:00am – 10:00pm  |  6:00am – 10:00pm  
Zara: Closed  |  8:00am – 10:00pm

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