June 1, 2025 Breaking News, Latest News, and Videos

eHarmony Makes Perfect Match in Santa Monica:

The online dating service eHarmony is moving to Santa Monica after the City Council changed an outdated ordinance which outlawed match making services from operating in the city.

By the end of the year eHarmony will move into a 65,000 square foot facility in the Yahoo Center at Broadway and 26th Street. The company is leaving their current Pasadena location for the roomier location and a closer proximity to other technology firms, said Paul Breton, director of corporate communications.

eHarmony launched ten years ago this August. Clinical psychologist Neil Clark Warren studied why relationships work and others don’t using research to try to match people in the beginning for a lasting relationship. Couples take a 320-question survey to look at items such as humor, energy level, and conflict resolution.

“Its really about how do we help people get into a quality long term relationship,” Breton said.

With growing popularity of online dating websites, eHarmony focuses on creating serious relationships claiming more than 1 million projected people in monogamous relationships thanks to their program. The modern take on dating claims 542 individuals are married daily on average from meeting through the site.

Pasadena-based eHarmony (www.eharmony.com) launched in the United States in 2000 and is now the number one “Trusted Relationship Services Provider” in the country, according to the website.

In order to move to Santa Monica the council had to look at an ordinance dating back to the 1950s forbidding matching making services that were lumped together with escort services. The council voted to update the ordinance now that online dating services are much more acceptable. Council member Kevin McKeown joked that the proposal came before the council like a “blind date,” before joining a unanimous vote from the dais to change the ban on dating services.

City attorney Joseph Lawrence explained that City staff embarked on a program to change the long forgotten municipal code after beginning negotiations with the dating service. Discovering the old law encouraged the council to question the amount of such City laws.

City staff has not looked into other archaic laws that may be part of the municipal code in order to update horse and cart type regulations. There is no planned cleaning house on the municipal code.

The new location will be the headquarters for the online dating company that will hold the 275 employees, a customer care center, and the company’s signature research lab that studies how to match couples to create lasting relationships.

in News
<>Related Posts

Defensible Space, Defined: How A Plus Tree Protects Communities from Wildfire

May 30, 2025

May 30, 2025

In the wildfire-prone landscapes of the Western United States, safeguarding homes and communities requires proactive measures. A Plus Tree, a...

Westside Ballet to Present Spring Showcase and Gala Featuring NYCB Stars This Weekend

May 30, 2025

May 30, 2025

The Huntley Santa Monica Beach Community Service Award will go to first responders from Los Angeles and Santa Monica in...

Salt & Straw Unveils Summer Pie Series with Five Seasonal Ice Cream Flavors

May 30, 2025

May 30, 2025

Five New Flavors Inspired by Classic Summer Pies Will Be Introduced Salt & Straw is giving summer a scoopable twist with...

Palisades Village to Reopen in 2026 with Revamped Retail, Dining, and Community Spaces

May 29, 2025

May 29, 2025

Elysewalker Set to Return With Park Reconstruction, Holiday Events, and Streetscape Upgrades Palisades Village, the open-air shopping and lifestyle destination...

(Video) Signs That Your Aging Loved Ones Are in Need of Caregiving

May 29, 2025

May 29, 2025

To Find Out More, Go To Safelyhomeagain.com To Find Out More, Go To https://t.co/ZcOduvaP03 pic.twitter.com/9E2uPzzZO6 — Santa Monica Mirror (@SMMirror)...

(Video) Last Thursday Concert Series Kicks off at Venice Boardwalk

May 29, 2025

May 29, 2025

The shows happen at Dudley Ave. at the pergolas on the north end of the boardwalk The shows happen at...

Santa Monica Public Library Launches Summer Reading Program to Promote Literacy

May 29, 2025

May 29, 2025

Running from June 14 through August 16, the program encourages participants of all ages to track their reading progress and...

Film Review: Jane Austen Wrecked My Life

May 29, 2025

May 29, 2025

FILM REVIEWJANE AUSTEN WRECKED MY LIFERated R98 MinutesReleased May 30th Jane Austen Wrecked My Life is a refreshingly simple and...

Burger Chain Tied to Late Rapper Nipsey Hussle Announces Venice Boardwalk Location

May 29, 2025

May 29, 2025

The announcement marks the brand’s expansion from its Fairfax District debut earlier this year Marathon Burger, a new franchise honoring...

Levain Bakery Debuts ‘Levain à la Mode’ with Local Ice Cream Partners for Summer

May 29, 2025

May 29, 2025

Seasonal Offering With Wanderlust Creamery is a First in Cookie Shop’s History For the first time in its three-decade history, Levain...

Bay Cities Italian Deli Responds to Health Code Closure, Commits to Corrective Action

May 29, 2025

May 29, 2025

Santa Monica Landmark Disputes Rodent Claims but Acknowledges Violations Bay Cities Italian Deli, a Santa Monica staple renowned for its...

(Video) Interviews with Rick Caruso and Elyse Walker, with a Dennis Quaid cameo

May 28, 2025

May 28, 2025

We spoke at the Press Conference to announce plans to reopen Palisades Village Shopping Mall. Actor Dennis Quaid arrives to...

Santa Monica Landlord to Pay $685K in Tenant Harassment Lawsuit

May 28, 2025

May 28, 2025

The settlement, announced Tuesday, resolves allegations of tenant harassment and discrimination under the city’s Tenant Harassment and Housing Anti-Discrimination ordinances...

Film Review: Bring Her Back

May 28, 2025

May 28, 2025

By Dolores Quintana Grief is the price of love.  Danny Philippou and Michael Philippou’s second feature film, Bring Her Back,...

County Assessor Stresses Need For Fire-Affected Households to Update Addresses to Receive Relief Checks

May 28, 2025

May 28, 2025

Assessor’s Office Offers Automatic Tax Relief for Fire-Affected Homeowners Following the destruction caused by wildfires earlier this year, the Los...