Deluxe Entertainment (Deluxe) has signed a 12-year lease with Hudson Pacific Properties to occupy the newly renovated, 64,000 square-foot production facility at 3401 Exposition Boulevard in Santa Monica, announced landlord representatives Industry Partners.
Located at the northwest intersection of Exposition and Centinela in Santa Monica, the property was initially built in 1961 as the headquarters and manufacturing facility for the American Shower Door Company, which owned and operated the property for more than 20 years.
Since the mid 90’s, the property has been used as a sound stage for television and motion picture productions including “7th Heaven,” “Buffy the Vampire Slayer,” and “The Doors.”
Hudson Pacific Properties, which acquired the property in May 2013 from Watt Investment Partners for $24.7 million, is completing a full base-building renovation and redevelopment, which includes the addition of 15,000 square feet of creative office and post-production space.
Deluxe will consolidate their Santa Monica-area offices into the new facility with occupancy expected in the first quarter of 2014.
“For years, Deluxe and its group of companies have been spread across different floors and different buildings in and around Santa Monica, and a consolidation under one roof in a state-of-the-art world class facility has been a goal of the company,” said Industry Partner’s Andrew Jennison who along with partners Travis Landrum and Jim Jacobsen represented Hudson Pacific in the lease transaction.
Through its closely-knit group of creative services brands that includes Beast, Company 3®, and Method Studios, Deluxe provides a broad range of entertainment industry services and technology solutions for production, post-production, major studio and independent theatrical release, broadcast, home entertainment, archiving and asset management.
Deluxe is a wholly owned by Deluxe Entertainment Services Group, Inc., a wholly owned subsidiary of MacAndrews & Forbes Holdings, Inc.
Deluxe’s new facility is located within the heart of Santa Monica’s media district and is part of the Bergamot Transit Village.
Home to IMAX, Dick Clark Productions, Demand Media, Red Bull and other prominent entertainment and technology companies, Bergamot Transit Village comprises 70 percent of Santa Monica’s inventory of 8.85 million square feet of creative office space and boasts a vacancy rate of less than 10 percent at the end of the third quarter, according to Industry Partner’s Creative Westside Market Report.