May 28, 2022 Breaking News, Latest News, and Videos

Main Street Santa Monica To Celebrate The Holidays This Saturday, Dec. 6:

Main Street in Santa Monica will celebrate the holidays by hosting a spirited extravaganza this Saturday, Dec. 6 from 6-9 pm.

The event will include 60 parties at participating businesses, a visit from Santa, a tree lighting with the Samohi Choir, a candle light walk, aerialist performances, and live music at the iconic Shopping Cart Tree at Edgemar.

Everyone is invited to kick off the festivities at Enterprise FishCo for a pre-party from 3:30 pm to 5:30 pm during Happy hour.

Families with young ones should also arrive early to catch Santa arriving in his sleigh (a Santa Monica Fire Truck) at the California Heritage Museum lawn for photos at 5:15 pm — make sure to bring your own camera.

At 6 pm on the museum lawn the tree lighting ceremony will commence with music by the Green Brooms Music Academy and Samohi Choir.

Afterwards, Santa will lead the Candlelight walk to the famous Shopping Cart tree at the Edgemar courtyard, complete with music by Th3 Trips and The Off Their Jingle Bell Rockers.

Other attractions include a live performance by the band Dig the Kid at 220 Fitness at 7 pm followed by a holiday aerialist performance at 7:45 pm at the Robin Murez Art Studio on Main with music provided by the Tommy Sante Klaus band.

Everyone is invited to attend the parties as Santa strolls along the street and the carolers entertain at the parties.

“It’s a traditional event on Main Street,” said Anthony Schmitt, MSIBIA Chairperson. “A community celebration many people look forward to, and it’s continued to grow.”

Main Street (@MainStreetSM) will also be hosting a Holiday Decorations Instagram contest for holiday shoppers.

Merchants will put up holiday decorations (participants are listed below as well as on the website,

The business that receives the greatest number of user-generated pictures, using the designated hashtag #MyMainVoteSM, will win the first place prize; with prizes for the second and third place “vote” getters.

The person whose photo receives the most “likes” on his or her photo will be the winner and receive a gift package from Main Street merchants (donors to the gift package will be listed on the website).

The contest begins Nov. 28 and ends at midnight on Dec. 7, 2014.

For more information and all the details on the various events at the participating stores, visit

Main Street Merchants Hosting Holiday Parties Include:

1.    Lost & Found Home, 2000 Main

2.    The Doves/StudioDNA, 2000 Main

3.    Circuit Works LA, 2005 Main

4.    Beyond O2, 2209 Main

5.    Lost & Found Clothing, 2230 Main

6.    RAWvolution, 2301 Main

7.    Vital Hemp, 2305 Main

8.    Rita’s, 2307 Main

9.    Books & Cookies, 2309

10. Next Salon, 2400 Main

11. Bike Attack, 2400 Main

12. Pebbles, 2400 Main

13. Dolcenero, 2400 Main

14. yogitoes rExperience Lab, 2403 Main

15. Uroborus, 2407 Main

16. SM Convention & Visitors Bureau, 2427 Main (Edgemar)

17. Peet’s, 2439 Main (Edgemar)

18. CrossFit Santa Monica, 2433 Main (Edgemar)

19. haleARTS, 2443 Main (Edgemar)

20. Buffalo Exchange, 2449 Main (Edgemar)

21. WAX Santa Monica, 2502 Main

22. Aussie Pie Kitchen, 2510 Main

23. Ambience, 2525

24. Maser Condo Sales, 2525 Main

25. ZJ Boarding House, 2619 Main

26. Amelia’s, 2645 Main

27. Bumble Bee, 2651 Main

28. Ten Women, 2651

29. Betsy & Tracy, 2665 Main

30. Arts & Letters, 2665 Main

31. Agabhumi, 2665 Main

32. Hail Mary, 2665 Main

33. The Closet, 2708

34. Caro Bambino, 2710 Main

35. Mindfulnest, 2711 Main

36. Max Studio, 2712

37. Varga, 2714 Main

38. Trendy Sunglasses, 2716 Main

39. French Garden Café, 2715

40. Kyle Mathis Salon, 2717 Main

41. Clouds, 2719 Main

42. gioia, 2721 Main

43. Three Twins Ice Cream, 2726 Main

44. Sunny Blue, 2728 Main

45. Plantation, 2736 Main

46. Ashland Hill, 2807 Main

47. Rock Etiquette, 2808 Main

48. Cha Spa, 2817 Main

49. Areal, 2820 Main

50. Coffee Bean & Tea Leaf, 2901 Main

51. Rick’s Tavern, 2907

52. Groundwork Coffee, 2908 Main

53. Streetcraft LA, 2912

54. Miakel Bishay Salon, 2919

55. Free People, 2925 Main

56. Lazybones, 2929 Main

57. Robin Murez Art Studio, 2935 Main

58. Enterprise Fish Co., 174 Kinney Ave.

59. Muji, 2936 Main

60. Planet Blue, 2940 Main

61. Fedora Primo, 216 Pier Ave.

62. 220 Fitness, 3002 Main

Businesses Participating in the Holiday Decorations Instagram Contest:

1.    The Doves/DNA, 2000 Main

2.    Pebbles, 2400 Main – A2

3.    bombSHELL Salon, 2431 Main (in Edgemar)

4.    haleARTS, 2443 Main (in Edgemar)

5.    Precious Metal Arts, 2510 Main

6.    Amelia’s, 2645 Main

7.    Art & Letters, 2665 Main

8.    Hail Mary, 2665 Main

9.    Mindfulnest, 2711 Main

10. Trendy Sunglasses, 2716 Main

11. Plantation, 2736 Main

12. Anthony Schmitt Designs, 2802 Main, Ste. 3

13. Rock Etiquette, 2808 Main

14. Areal, 2820 Main

15. Accents Jewelry, 2900 Main

16. Coffee Bean & Tea Leaf, 2901 Main

17. Groundwork, 2908 Main

18. Free People, 2925 Main

19. 23. Robin Murez Art Studio, 2935

20. Planet Blue, 2940 Main

21. Enterprise Fish Co., 174 Kinney

22. Eyes On Main, 3101 Main, #A

23. 220 Fitness, 3002 Main

in News
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