White House | Black Market held a grand re-opening for its new boutique at Santa Monica Place on Saturday, Nov. 22.
The new ‘resort’ inspired store design introduces a soft palette of finishes and materials, including warm woods, polished concrete, sea glass and black and white ceramic surfaces to create a more relaxed, casual atmosphere for the Southern California customer.
The WH|BM boutique offers integrated technology through the use of digital store signage, interactive “tech tables” and lifestyle imagery.
The digital signage offers a new medium to deliver targeted, relevant and engaging brand messaging. The digital touch points will feature lifestyle marketing, video content, and featured products.
The boutique also showcases a bold, re-imagined storefront that references the heritage of WH|BM as a destination for iconic, black and white fashion. Wood is incorporated to soften the graphic design and create a warm, welcoming feel to the boutique.
A personalized approach to merchandising and visual presentation will showcase how the White House | Black Market product assortment can be interpreted for the Southern California customer.
“Throughout everything, our passion has always been to make women feel beautiful,” said Donna Noce, White House Black Market’s Brand President. “Our clothing remains a symbol of who we are: the honest simplicity of black and white and the remarkable individuality of the different styles built from it.”
WH|BM offers fashionable and sophisticated clothing and accessory items, from everyday basics, to wear-to-work, to elegant fashion, primarily in black and white and related shades with seasonal color splashes.
WH|BM is located at 395 Santa Monica Place, level two (Bloomingdale’s wing).
Its hours are Monday through Saturday from 10 am to 9 pm and Sundays from 11am to 8 pm.
For more information, call 310.393.8962 or visit www.whbm.com.