Hearing set for 1000-square-foot LED display that would wrap corner of 1355 Third Street Promenade property
A proposal to install a large full-motion 1,000-square-foot LED digital billboard on a city-designated landmark building at 1355 Third Street Promenade is scheduled for review by the Santa Monica Landmarks Commission.
The digital display would wrap around the south and east facades of the existing structure. According to a public notice posted at the site, the billboard would show paid advertising, artwork, civic announcements and content promoting the city and its history.
The applicant is XYZ NOW LLC. The Landmarks Commission will hold a hearing on the project on Monday, July 13, at 7 p.m. in City Council Chambers at 1685 Main Street, Room 250.
The commission is expected to provide review and comment on the proposal.
