November 7, 2025
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Building a Sports Brand, High School Style:

The year that’s about to be in the books has been an interesting ride, to say the least, hitting more notes than Rialto-based saxophonist Vaughn D. Fahie, who performed at halftime of the Orange Holiday […]

AYSO Crowns 2010 Fall Soccer Champs:

Cheers, tears, and unseasonably warm weather characterized last weekend’s culminating playoffs of the Fall Season of Santa Monica’s American Youth Soccer Organization Region 20, the city’s largest youth sports league with over 1,500 players. Six […]

Yankee Doodles on the Third Street Promenade has a welcoming sign for fans of the University of Wisconsin's (UW) who will compete for the 97th RoseBowl Game on New Year's Day.

Santa Monica Business Revs Up for Rose Bowl:

One way that Kim Baker, Santa Monica Convention and Visitors Bureau’s director of marketing, is gauging whether hotels are at full occupancy at this time of year is if they decline to participate in an […]

Lady Vikings Lose to Bolingbrook in Nike Tournament:

Although Mariah Faulk netted 19 points and Kristina Johnson poured in another 15, Santa Monica High School girls basketball team lost to Bolingbrook of Illinois 59-48 on Dec. 18 at the Nike Tournament of Champions […]